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Andreas B. Eisingerich

imperial college business school

44H指数
141论文数
6.4K被引数
收录论文 49
发表时间
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Taking the role of marketing in consumer well-being seriously: It is about time—the PACT framework认真对待营销在消费者福祉中的作用：是时候了——PACT框架
errJournal of the Academy of Marketing Science
IF10.1
err2026-07-24
err0
errOAAI
errAndreas B. Eisingerich; Deborah J. MacInnis; Barbara Duffek; Winze Tam
err分享
err收藏
Building brand immunity: How to create resilient customer relationships in turbulent times
errBusiness Horizons
IF7
err2026-02-06
err0
errOAAI
errWinze Tam; Omar Merlo; Andreas B. Eisingerich; Wayne D. Hoyer
err分享
err收藏
Branding in New Ventures: A Systematic Review of Extant Research and Future Research Directions
errINTERNATIONAL JOURNAL OF CONSUMER STUDIES
IF7.6
err2025-12-29
err0
errOAAI
errYonel, Tanita; Merlo, Omar; Eisingerich, Andreas B.
err分享
err收藏
How can businesses enhance customer resistance to brand switching?企业如何增强顾客对品牌转换的抵抗力？
errJournal of the Academy of Marketing Science
IF10.1
err2025-07-26
err0
PREAI
errYeyi Liu; Barbara Duffek; Andreas B. Eisingerich
err分享
err收藏
Context-Contingent Privacy Concerns and Exploration of the Privacy Paradox in the Age of AI, Augmented Reality, Big Data, and the Internet of Things: Systematic Review情境依存的隐私担忧及在人工智能、增强现实、大数据和物联网时代对隐私悖论的探索：系统综述
errJOURNAL OF MEDICAL INTERNET RESEARCH
IF6
err2025-05-14
err0
errOAAI
errHerriger, Christian; Merlo, Omar; Eisingerich, Andreas B.; Arigayota, Annisa Rizkia
err分享
err收藏
Authenticity in Influencer Marketing: How Can Influencers and Brands Work Together to Build and Maintain Influencer Authenticity?影响者营销中的真实性：影响者和品牌如何合作以建立和维护影响者的真实性？
errJOURNAL OF MARKETING
IF10.4
err2025-02-06
err0
PREAI
errBarbara Duffek; Andreas B. Eisingerich; Omar Merlo; Guan Lee
err分享
err收藏
Women's Menopausal Experiences in the UK: A Systemic Literature Review of Qualitative Studies
errHEALTH EXPECTATIONS
IF3.2
err2025-01-29
err0
errOAAI
errAnto, Ailin; Basu, Arunima; Selim, Rania; Eisingerich, Andreas B.
err分享
err收藏
Open-World Games' Affordance of Cognitive Escapism, Relaxation, and Mental Well-Being Among Postgraduate Students: Mixed Methods Study开放世界游戏对研究生的认知逃避现实，放松和心理健康的负担: 混合方法研究
errJOURNAL OF MEDICAL INTERNET RESEARCH
IF6
err2024-12-17
err0
errOAAI
errAnto, Ailin; Basu, Arunima; Selim, Rania; Foscht, Thomas; Eisingerich, Andreas Benedikt
err分享
err收藏
Is there a danger of making customers feel too empowered? Exploring the double-edged sword of customer orientation and creative benefits是否存在让客户感到权力过大的危险？探索顾客导向与创意效益的双刃剑
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2024-10-11
err0
PREAI
errLiu, Yeyi; Mayerhofer, Tobias Johannes Hubert; Marchand, Andre; Foscht, Thomas; Fritze, Martin Paul; Eisingerich, Andreas Benedikt
err分享
err收藏
Exploring the changing role of brand archetypes in customer-brand relationships: Why try to be a hero when your brand can be more?
errBUSINESS HORIZONS
IF7
err2023-09-01
err5
errOAAI
errMerlo, Omar; Eisingerich, Andreas B.; Gillingwater, Richard; Cao, Jia Jocelyn
err分享
err收藏
Building a competitive advantage based on transparency: When and why does transparency matter for corporate social responsibility?
errBUSINESS HORIZONS
IF7
err2023-07-01
err10
errOAAI
errLiu, Yeyi; Heinberg, Martin; Huang, Xuan; Eisingerich, Andreas B.
err分享
err收藏
A time for heroes? Conceptualization, development and validation of the brand hero scale英雄的时代？品牌英雄量表的概念化、开发与验证
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2023-05-15
err3
errOAAI
errLin, Yu-Ting; Foscht, Thomas; Eisingerich, Andreas Benedikt
err分享
err收藏
Immunizing customers against negative brand-related information
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2023-03-11
err2
errOAAI
errMerlo, Omar; Eisingerich, Andreas B. B.; Hoyer, Wayne D. D.
err分享
err收藏
Pulling back the curtain: Company tours as a customer education tool and effects on pro-brand behaviors
errJOURNAL OF CONSUMER BEHAVIOUR
IF5.2
err2022-07-17
err11
PREAI
errSun, Xiaochi; Foscht, Thomas; Kerschbaumer, Rene Hubert; Eisingerich, Andreas B.
err分享
err收藏
Why do customers want to learn? Antecedents and outcomes of customer learning
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2022-03-14
err15
PREAI
errSun, Xiaochi; Eisingerich, Andreas Benedikt; Foscht, Thomas; Cui, Xuebin; Schloffer, Judith
err分享
err收藏
Does educating customers create positive word of mouth?
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2021-09-01
err31
errOAAI
errSun, Xiaochi; Foscht, Thomas; Eisingerich, Andreas B.
err分享
err收藏
Avatar Design of Virtual Salespeople: Mitigation of Recommendation Conflicts
errJOURNAL OF SERVICE RESEARCH
IF8.6
err2020-10-21
err46
errOAAI
errLin, Yu-Ting; Doong, Her-Sen; Eisingerich, Andreas B.
err分享
err收藏
Strong Anxiety Boosts New Product Adoption When Hope Is Also Strong
errJOURNAL OF MARKETING
IF10.4
err2020-07-10
err40
errOAAI
errLin, Yu-Ting; MacInnis, Deborah J.; Eisingerich, Andreas B.
err分享
err收藏
Access-Based Services as Substitutes for Material Possessions: The Role of Psychological Ownership以获取为基础的服务替代物质财产: 心理所有权的作用
errJOURNAL OF SERVICE RESEARCH
IF8.6
err2020-03-13
err92
errOAAI
errFritze, Martin P.; Marchand, Andre; Eisingerich, Andreas B.; Benkenstein, Martin
err分享
err收藏
Improvised Marketing Interventions in Social Media
errJOURNAL OF MARKETING
IF10.4
err2020-01-28
err74
errOAAI
errBorah, Abhishek; Banerjee, Sourindra; Lin, Yu-Ting; Jain, Apurv; Eisingerich, Andreas B.
err分享
err收藏

研究方向

暂无研究方向
合作学者
合作期刊
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Stephan M. Wagner
H 指数: 63 · 论文数: 310
W
Wayne D. Hoyer
H 指数: 56 · 论文数: 229
O
Omar S. Usmani
H 指数: 54 · 论文数: 350
D
Dawn Iacobucci
H 指数: 49 · 论文数: 242
D
Deborah J. MacInnis
H 指数: 47 · 论文数: 137
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