Sungho Park - Publications, H-index & Citations

Sungho Park

b seoul national university

7H指数

30论文数

1.1K被引数

收录论文 9

发表时间

An empirical study on bounced clicks versus multi-page clicks in display advertising 关于展示广告中无效点击与多页面点击的实证研究

International Journal of Advertising

IF5.9

2025-06-17

PREAI

Jaewon Choi; Duk Bin Jun; Haeun Kim; Sungho Park

The Impact of Wireless Emergency Alerts on a Floating Population in Seoul, South Korea: Panel Data Analysis

JMIR PUBLIC HEALTH AND SURVEILLANCE

IF3.9

2024-03-25

OAAI

Yoon, Sungwook; Lim, Hyungsoo; Park, Sungho

Positive Demand Spillover of Popular App Adoption: Implications for Platform Owners' Management of Complements

INFORMATION SYSTEMS RESEARCH

IF5.1

2023-09-01

PREAI

Lee, Mi Hyun; Han, Sang Pil; Park, Sungho; Oh, Wonseok

Using Copulas to Enable Causal Inference From Nonexperimental Data: Tutorial and Simulation Studies

PSYCHOLOGICAL METHODS

IF7.8

2023-04-01

OAAI

Falkenstrom, Fredrik; Park, Sungho; McIntosh, Cameron N.

Bypassing Performance Optimizers of Real Time Bidding Systems in Display Ad Valuation

INFORMATION SYSTEMS RESEARCH

IF5.1

2022-06-01

PREAI

Christopher, Ranjit M.; Park, Sungho; Han, Sang Pil; Kim, Min-Kyu

An Integrative Approach to Determinants of Pre-Roll Ad Acceptance and Their Relative Impact: Evidence from Big Data

JOURNAL OF ADVERTISING

IF7

2021-07-09

OAAI

Lee, Mi Hyun; Kim, Su Jung; Yoon, Sang-Hyeak; Park, Sungho

Handling Endogenous Regressors by Joint Estimation Using Copulas 使用Copulas通过联合估计处理内生回归变量

the academy of marketing science

IF4.9

2012-07-01

608

PREAI

Park, Sungho; Gupta, Sachin

A Regime-Switching Model of Cyclical Category Buying

the academy of marketing science

IF4.9

2011-05-01

PREAI

Park, Sungho; Gupta, Sachin

Parameter Space Restrictions in State Space Models

JOURNAL OF FORECASTING

IF2.7

2011-01-17

PREAI

Jun, Duk Bin; Kim, Dong Soo; Park, Sungho; Park, Myoung Hwan

研究方向