Debra A. Laverie - Publications, H-index & Citations

Debra A. Laverie

Texas Tech University System

26H指数

61论文数

3.1K被引数

收录论文 7

发表时间

I Know I Am Ugly, but Please Listen to My Story First: An Examination of How Storytelling Can Impact Consumers' Valuation of Unattractive Produce

JOURNAL OF CONSUMER BEHAVIOUR

IF5.2

2024-10-15

PREAI

Pai, Chu-Yen; Young, Kai-Yi; Liska, Luke Ingalls; Laverie, Debra

Technology has Agency too! Disentangling Technology's Causal and Structural Agency in a Service System

JOURNAL OF MACROMARKETING

IF2.3

2024-03-18

PREAI

Anderson, Kelley Cours; Hansen, Hans; Laverie, Debra

Love Luxury, Love the Earth: An Empirical Investigation on How Sustainable Luxury Consumption Contributes to Social-Environmental Well-Being

JOURNAL OF MACROMARKETING

IF2.3

2022-09-25

PREAI

Pai, Chu-Yen; Laverie, Debra; Hass, Ashley

The Interplay between Advertising and Society: An Historical Analysis

JOURNAL OF MACROMARKETING

IF2.3

2020-10-08

PREAI

McDonald, Robert E.; Laverie, Debra A.; Manis, Kerry T.

Brand choice via incidental social media exposure

JOURNAL OF RESEARCH IN INTERACTIVE MARKETING

IF11.6

2017-06-12

PREAI

Humphrey, William F., Jr.; Laverie, Debra A.; Rinaldo, Shannon B.

Developing parsimonious retailer equity indexes using partial least squares analysis: a method and applications

JOURNAL OF RETAILING

IF10.2

2003-01-01

203

PREAI

Arnett, DB; Laverie, DA; Meiers, A

Reexamination and extension of Kleine, Kleine, and Kernan's social identity model of mundane consumption: The mediating role of the appraisal process

JOURNAL OF CONSUMER RESEARCH

IF6.4

2002-03-01

PREAI

Laverie, DA; Kleine, RE; Kleine, SS

研究方向