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R

Robert E. McDonald

Texas Tech University System

20H指数
70论文数
2.2K被引数
收录论文 11
发表时间
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Super-heroes at your service: navigating moral dilemmas and small business owner identity in online communities
errJOURNAL OF SERVICE THEORY AND PRACTICE
IF4.4
err2025-03-01
err0
PREAI
errAnderson, Kelley Cours; Hass, Ashley; Mertz, Breanne A.; Mcdonald, Robert E.
err分享
err收藏
The Interplay between Advertising and Society: An Historical Analysis
errJOURNAL OF MACROMARKETING
IF2.3
err2020-10-08
err28
PREAI
errMcDonald, Robert E.; Laverie, Debra A.; Manis, Kerry T.
err分享
err收藏
Examining the efficacy of brand social media communication: a consumer perspective
errJOURNAL OF MARKETING THEORY AND PRACTICE
IF5.3
err2020-06-12
err21
PREAI
errDwivedi, Abhishek; McDonald, Robert E.
err分享
err收藏
Building brand authenticity in fast-moving consumer goods via consumer perceptions of brand marketing communications
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2018-04-03
err85
PREAI
errDwivedi, Abhishek; McDonald, Robert
err分享
err收藏
An actor-oriented approach to understanding dairy farming in a liberalised regime: A case study of Ireland's New Entrants' Scheme
errLAND USE POLICY
IF5.9
err2016-12-01
err12
PREAI
errMcDonald, R.; Macken-Walsh, A.
err分享
err收藏
Celebrity endorsement, self-brand connection and consumer-based brand equity
errJOURNAL OF PRODUCT AND BRAND MANAGEMENT
IF5.7
err2015-08-17
err148
PREAI
errDwivedi, Abhishek; Johnson, Lester W.; McDonald, Robert E.
err分享
err收藏
Celebrity endorsements, self-brand connection and relationship quality
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2015-05-13
err57
PREAI
errDwivedi, Abhishek; Johnson, Lester W.; McDonald, Robert
err分享
err收藏
Competence resource specialization, causal ambiguity, and the creation and decay of competitiveness: the role of marketing strategy in new product performance and shareholder value
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2012-10-07
err19
PREAI
errHansen, Jared M.; McDonald, Robert E.; Mitchell, Ronald K.
err分享
err收藏
Sustainability of nonprofit organizations: An empirical investigation
errJOURNAL OF WORLD BUSINESS
IF8.8
err2010-10-01
err323
PREAI
errWeerawardena, Jay; McDonald, Robert E.; Mort, Gillian Sullivan
err分享
err收藏
Knowledge-based sales management strategy and the grafting metaphor: Implications for theory and practice
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2010-10-01
err12
PREAI
errMadhavaram, Sreedhar; McDonald, Robert E.
err分享
err收藏
Integrated marketing communication (IMC) and brand identity as critical components of brand equity strategy - A conceptual framework and research propositions
errJOURNAL OF ADVERTISING
IF7
err2005-12-01
err219
PREAI
errMadhavaram, S; Badrinarayanan, V; McDonald, RE
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
L
Lester W. Johnson
H 指数: 57 · 论文数: 378
R
Ronald K. Mitchell
H 指数: 36 · 论文数: 206
G
Gillian Sullivan Mort
H 指数: 34 · 论文数: 162
S
Sreedhar Madhavaram
H 指数: 28 · 论文数: 91
D
Debra A. Laverie
H 指数: 26 · 论文数: 61
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