Mariea Grubbs Hoy - Publications, H-index & Citations

Mariea Grubbs Hoy

University of Nebraska System

21H指数

42论文数

3.2K被引数

收录论文 8

发表时间

An exploration of first-time dads' sharenting with social media marketers: implications for children's online privacy

JOURNAL OF MARKETING THEORY AND PRACTICE

IF5.3

2022-01-24

PREAI

Fox, Alexa K.; Hoy, Mariea Grubbs; Carter, Alexander E.

Parenting YouTube Natives: The Impact of Pre-Roll Advertising and Text Disclosures on Parental Responses to Sponsored Child Influencer Videos

JOURNAL OF ADVERTISING

IF7

2019-01-24

PREAI

Evans, Nathaniel J.; Hoy, Mariea Grubbs; Childers, Courtney Carpenter

How sponsorship transparency mitigates negative effects of advertising recognition 赞助透明度如何减轻广告认可的负面影响

INTERNATIONAL JOURNAL OF ADVERTISING

IF5.9

2018-11-08

PREAI

Evans, Nathaniel J.; Wojdynski, Bartosz W.; Hoy, Mariea Grubbs

The evolution of self-regulation in food advertising An analysis of CARU cases from 2000-2010

INTERNATIONAL JOURNAL OF ADVERTISING

IF5.9

2015-01-07

PREAI

Hoy, Mariea Grubbs; Childers, Courtney Carpenter; Morrison, Margaret

Coddling Our Kids: Can Parenting Style Affect Attitudes Toward Advergames?

JOURNAL OF ADVERTISING

IF7

2013-04-03

PREAI

Evans, Nathaniel J.; Carlson, Les; Hoy, Mariea Grubbs

A Multifaceted Tool for a Complex Phenomenon: Coding Web-Based Interactivity as Technologies for Interaction Evolve

JOURNAL OF COMPUTER-MEDIATED COMMUNICATION

IF5.7

2008-07-01

OAAI

McMillan, Sally J.; Hoy, Mariea G.; Kim, Juran; McMahan, Carolyn

Flaming, complaining, abstaining: How online users respond to privacy concerns

JOURNAL OF ADVERTISING

IF7

1999-10-01

188

PREAI

Sheehan, KB; Hoy, MG

STRUCTURAL CHARACTERISTICS OF TELEVISED ADVERTISING DISCLOSURES - A COMPARISON WITH THE FTC CLEAR AND CONSPICUOUS STANDARD

JOURNAL OF ADVERTISING

IF7

1993-06-01

PREAI

HOY, MG; STANKEY, MJ

研究方向