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Michael Parent

Simon Fraser University

25H指数
120论文数
3.1K被引数
收录论文 20
发表时间
CARD tricks: Understanding magical processes in organizations
err2022-11-01
err1
PREAI
errHannah, David R.; Fu, Felicity Yao; Parent, Michael
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Towards a conceptualization of secrecy in marketing
err2021-08-19
err1
PREAI
errBerthon, Pierre; Lord Ferguson, Sarah; Hannah, David; Parent, Michael
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Cybersecurity in 2016: People, technology, and processes
err2016-11-01
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PREAI
errParent, Michael; Cusack, Brian
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It's a secret: Marketing value and the denial of availability
err2014-01-01
err30
PREAI
errHannah, David; Parent, Michael; Pitt, Leyland; Berthon, Pierre
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Brand signal quality of products in an asymmetric online information environment: An experimental study
err2011-07-26
err27
PREAI
errTsao, Hsiu-Yuan; Berthon, Pierre; Pitt, Leyland F.; Parent, Michael
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The new WTP: Willingness to participate
err2011-05-01
err137
PREAI
errParent, Michael; Plangger, Kirk; Bal, Anjali
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UNDERSTANDING CONSUMER CONVERSATIONS AROUND ADS IN A WEB 2.0 WORLD
err2011-04-01
err235
PREAI
errCampbell, Colin; Pitt, Leyland F.; Parent, Michael; Berthon, Pierre R.
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Event sponsorship and ambush marketing: Lessons from the Beijing Olympics
err2010-05-01
err45
PREAI
errPitt, Leyland; Parent, Michael; Berthon, Pierre; Steyn, Peter G.
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The Social Media Release as a public relations tool: Intentions to use among B2B bloggers
err2010-03-01
err43
errOAAI
errSteyn, Peter; Salehi-Sangari, Esmail; Pitt, Leyland; Parent, Michael; Berthon, Pierre
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Aesthetics and Ephemerality: OBSERVING AND PRESERVING THE LUXURY BRAND
err2009-11-01
err353
errOAAI
errBerthon, Pierre; Pitt, Leyland; Parent, Michael; Berthon, Jean-Paul
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How far can luxury brands travel? Avoiding the pitfalls of luxury brand extension
err2009-03-01
err63
PREAI
errReddy, Mergen; Terblanche, Nic; Pitt, Leyland; Parent, Michael
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Building citizen trust through e-government
err2005-01-01
err169
PREAI
errParent, Michael; Vandebeek, Christine A.; Gemino, Andrew C.
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A chemical synthesis of periodic macroporous NiO and metallic Ni
err1999-08-01
err246
PREAI
errYan, HW; Blanford, CF; Holland, BT; Parent, M; Smyrl, WH; Stein, A
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