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P

Pierre Berthon

bentley university

48H指数
249论文数
1.2W被引数
收录论文 67
发表时间
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Access and Ownership in the Phygital: Toward a Phygital–Accesship Typology with Implications for Consumer Well-being
errJournal of Macromarketing
IF2.3
err2026-02-06
err0
PREAI
errPierre Berthon; Weng Marc Lim; Lucia Pizzichini; Steve Raquel; Aric Rindfleisch; Pei-Shan Soon
err分享
err收藏
Balancing explainability and privacy in AI systems: A strategic imperative for managers在AI系统中平衡可解释性与隐私：管理者的战略要务
errBusiness Horizons
IF7
err2025-10-28
err0
PREAI
errScott Keaney; Pierre Berthon
err分享
err收藏
The Blockchain Trust Paradox: Engineered Trust vs. Experienced Trust in Decentralized Systems区块链信任悖论：工程化信任与经验化信任在去中心化系统中的对比
errINFORMATION
IF2.9
err2025-09-15
err0
errOAAI
errKeaney, Scott; Berthon, Pierre
err分享
err收藏
Trajectories of AI technologies: Insights for managers人工智能技术的轨迹: 管理者的见解
errBUSINESS HORIZONS
IF7
err2024-09-01
err2
errOAAI
errBerthon, Pierre; Yalcin, Taylan; Pehlivan, Ekin; Rabinovich, Tamara
err分享
err收藏
When memes program the genes: What managers need to know about the emerging genetic revolution
errBUSINESS HORIZONS
IF7
err2023-07-01
err0
PREAI
errBerthon, Pierre; Pitt, Christine; Park, Andrew; Pitt, Leyland
err分享
err收藏
Top secret: Integrating 20 years of research on secrecy
errTECHNOVATION
IF10.9
err2023-05-01
err0
errOAAI
errFedorenko, Ivan; Berthon, Pierre; Edelman, Linda
err分享
err收藏
Fixing fake news: Understanding and managing the marketer-consumer information echosystem (vol 65, pg 729, 2022)
errBUSINESS HORIZONS
IF7
err2023-03-01
err0
errOAAI
errBerthon, Pierre; Chohan, Raeesah; Pehlivan, Ekin; Rabinovich, Tamara
err分享
err收藏
The virtuous brand: The perils and promises of brand virtue signaling
errBUSINESS HORIZONS
IF7
err2023-01-01
err6
PREAI
errBerthon, Pierre R.; Ferguson, Sarah T. Lord; Pitt, Leyland F.; Wang, Emma
err分享
err收藏
Fixing fake news: Understanding and managing the marketer-consumer information echosystem
errBUSINESS HORIZONS
IF7
err2022-11-01
err2
errOAAI
errBerthon, Pierre; Chohan, Raeesah; Pehlivan, Ekin; Rabinovich, Tamara
err分享
err收藏
Towards a conceptualization of secrecy in marketing
errJOURNAL OF STRATEGIC MARKETING
IF3.1
err2021-08-19
err1
PREAI
errBerthon, Pierre; Lord Ferguson, Sarah; Hannah, David; Parent, Michael
err分享
err收藏
The effect of mindfulness on service encounter quality
errJOURNAL OF SERVICES MARKETING
IF4.5
err2020-12-28
err12
PREAI
errWang, Emma Junhong; Berthon, Pierre R.; Bechwati, Nada Nasr
err分享
err收藏
From the 2019 ANZMAC conference: the language of 10-K reports, from the analytical to the post-emotional
errJOURNAL OF STRATEGIC MARKETING
IF3.1
err2020-07-07
err2
PREAI
errPitt, Christine; Berthon, Pierre; Kietzmann, Jan
err分享
err收藏
Hide and uncover: the use of secrets in marketing
errhospitality marketing management
IF3
err2020-03-30
err8
PREAI
errFedorenko, Ivan; Berthon, Pierre; Edelman, Linda
err分享
err收藏
Enticing the IT crowd: employer branding in the information economy吸引IT人群: 信息经济中的雇主品牌
errJOURNAL OF BUSINESS & INDUSTRIAL MARKETING
IF4.3
err2019-08-05
err24
PREAI
errDabirian, Amir; Berthon, Pierre; Kietzmann, Jan
err分享
err收藏
True, fake and alternative: a topology of news and its implications for brands
errJOURNAL OF PRODUCT AND BRAND MANAGEMENT
IF5.7
err2019-06-19
err10
PREAI
errBerthon, Pierre; Pehlivan, Ekin; Yalcin, Taylan; Rabinovich, Tamara
err分享
err收藏
Secrets and knowledge management strategy: the role of secrecy appropriation mechanisms in realizing value from firm innovations
errJOURNAL OF KNOWLEDGE MANAGEMENT
IF9.5
err2019-03-11
err13
PREAI
errHannah, David; Parent, Michael; Pitt, Leyland; Berthon, Pierre
err分享
err收藏
Types of mindfulness in an age of digital distraction
errBUSINESS HORIZONS
IF7
err2019-03-01
err24
PREAI
errBerthon, Pierre R.; Pitt, Leyland F.
err分享
err收藏
Brands, Truthiness and Post-Fact: Managing Brands in a Post-Rational World品牌，真实性和后事实: 在后理性世界中管理品牌
errJOURNAL OF MACROMARKETING
IF2.3
err2018-02-01
err81
PREAI
errBerthon, Pierre R.; Pitt, Leyland F.
err分享
err收藏
Crowded identity: Managing crowdsourcing initiatives to maximize value for participants through identity creation
errBUSINESS HORIZONS
IF7
err2017-03-01
err23
PREAI
errFedorenko, Ivan; Berthon, Pierre; Rabinovich, Tamara
err分享
err收藏
Service, emotional labor, and mindfulness
errBUSINESS HORIZONS
IF7
err2016-11-01
err18
PREAI
errWang, Emma (Junhong); Berthon, Pierre; Pitt, Leyland; McCarthy, Ian P.
err分享
err收藏

研究方向

暂无研究方向
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H 指数: 70 · 论文数: 470
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L
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H 指数: 66 · 论文数: 513
C
Colin D. Campbell
H 指数: 66 · 论文数: 298
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