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B

Bernard Cova

Universidade Europeia

21H指数
73论文数
2.2K被引数
收录论文 7
发表时间
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Brand repulsion: consumers' boundary work with rejected brands
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2021-01-30
err26
PREAI
errDessart, Laurence; Cova, Bernard
err分享
err收藏
The ins and outs of market shaping: Exclusion as a darkside?
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2021-01-01
err14
PREAI
errCova, Bernard; Ivens, Bjoern Sven; Spencer, Robert
err分享
err收藏
phase model for solution relationship development: a case study in the aerospace industry
errJOURNAL OF BUSINESS & INDUSTRIAL MARKETING
IF4.3
err2017-06-05
err10
PREAI
errHolanda Ferreira, Fabiana Nogueira; Cova, Bernard; Spencer, Robert; Proenca, Joao F.
err分享
err收藏
A dynamics-based approach to solutions typology: A case from the aerospace industry
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2016-10-01
err22
PREAI
errHolanda Ferreira, Fabiana Nogueira; Cova, Bernard; Spencer, Robert; Proenca, Joao F.
err分享
err收藏
The transition from products to solutions: External business model fit and dynamics
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2013-10-01
err81
PREAI
errHolanda Ferreira, Fabiana Nogueira; Proenca, Joao F.; Spencer, Robert; Cova, Bernard
err分享
err收藏
Representing BtoB reality in case study research: Challenges and new opportunities
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2010-01-01
err30
PREAI
errBorghini, Stefania; Caru, Antonella; Cova, Bernard
err分享
err收藏
Relationship keyness: The underlying concept for different forms of key relationship management
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2009-07-01
err51
PREAI
errIvens, Bjoern Sven; Pardo, Catherine; Salle, Robert; Cova, Bernard
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
B
Björn Sven Ivens
H 指数: 31 · 论文数: 194
R
Robert Spencer
H 指数: 23 · 论文数: 191
C
Catherine Pardo
H 指数: 23 · 论文数: 103
J
João F. Proença
H 指数: 20 · 论文数: 95
A
Antonella Carù
H 指数: 17 · 论文数: 50
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