Isabella Soscia - Publications, H-index & Citations

Isabella Soscia

SKEMA Business School

15H指数

71论文数

1.2K被引数

收录论文 11

发表时间

You designed that yourself for me? Vicarious pride in customized gift exchange

PSYCHOLOGY & MARKETING

IF9.1

2024-05-27

OAAI

Pizzetti, Marta; Acuti, Diletta; Soscia, Isabella; Gibbert, Michael

Attitudes and intentions toward masstige strategies: A cross-cultural study of French and Chinese consumers

JOURNAL OF BUSINESS RESEARCH

IF9.8

2023-11-01

OAAI

Pizzetti, Marta; Chereau, Philippe; Soscia, Isabella; Teng, Fangyuan

Mobility as a Service: An Exploratory Study of Consumer Mobility Behaviour

SUSTAINABILITY

IF3.3

2020-10-05

OAAI

Mola, Lapo; Berger, Quentin; Haavisto, Karoliina; Soscia, Isabella

Team identification, discrete emotions, satisfaction, and event attachment: A social identity perspective

JOURNAL OF BUSINESS RESEARCH

IF9.8

2020-05-01

OAAI

Prayag, Girish; Mills, Hamish; Lee, Craig; Soscia, Isabella

Advertising guilt-laden vacations: The cross-cultural efficacy of a guilt decreasing appeal

JOURNAL OF HOSPITALITY AND TOURISM MANAGEMENT

IF7.8

2019-06-01

PREAI

Soscia, Isabella; Prayag, Girish; Hesapci, Ozlem

Cognitive and affective determinants of salesforce performance: A two-wave study

INDUSTRIAL MARKETING MANAGEMENT

IF7.5

2018-11-01

PREAI

Soscia, Isabella; Bagozzi, Richard P.; Guenzi, Paolo

The Effect of Negative Message Framing on Green Consumption: An Investigation of the Role of Shame

JOURNAL OF BUSINESS ETHICS

IF6.7

2017-07-18

155

PREAI

Amatulli, Cesare; De Angelis, Matteo; Peluso, Alessandro M.; Soscia, Isabella; Guido, Gianluigi

Guilt-Decreasing Marketing Appeals: The Efficacy of Vacation Advertising on Chinese Tourists 减少内疚的营销诉求: 度假广告对中国游客的影响

JOURNAL OF TRAVEL & TOURISM MARKETING

IF9

2015-08-27

PREAI

Prayag, Girish; Soscia, Isabella

Repurchase Behavior in the Performing Arts: Do Emotions Matter without Involvement?

PSYCHOLOGY & MARKETING

IF9.1

2014-07-09

PREAI

Troilo, Gabriele; Cito, Maria Cristina; Soscia, Isabella

Non Castigat Ridendo Mores: Evaluating the Effectiveness of Humor Appeal in Printed Advertisements for HIV/AIDS Prevention in Italy

JOURNAL OF HEALTH COMMUNICATION

IF2.4

2012-06-13

PREAI

Soscia, Isabella; Turrini, Alex; Tanzi, Emilio

The Effect of Comparative Advertising on Consumer Perceptions: Similarity or Differentiation?比较广告对消费者感知的影响: 相似还是差异？

JOURNAL OF BUSINESS AND PSYCHOLOGY

IF4.9

2009-09-18

PREAI

Soscia, Isabella; Girolamo, Simona; Busacca, Bruno

研究方向