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科言猫学术研究的AI总结
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B

Björn Walliser

universite de lorraine

11H指数
98论文数
750被引数
收录论文 3
发表时间
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Consumer consideration of sponsor brands they do not remember Taking a wider look at the memorisation effects of sponsorship
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2015-01-07
err55
PREAI
errHerrmann, Jean-Luc; Walliser, Bjoern; Kacha, Mathieu
err分享
err收藏
Implicit sponsorship effects for a prominent brand
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2014-04-08
err16
PREAI
errHerrmann, Jean-Luc; Corneille, Olivier; Derbaix, Christian; Kacha, Mathieu; Walliser, Bjoern
err分享
err收藏
Capturing institutional home country conditions for exporting SMEs
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2011-12-01
err22
PREAI
errDescotes, Raluca Mogos; Walliser, Bjoern; Holzmueller, Hartmut; Guo, Xiaoling
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
O
Olivier Corneille
H 指数: 51 · 论文数: 267
C
Christian Derbaix
H 指数: 25 · 论文数: 92
H
Hartmut H. Holzmüller
H 指数: 17 · 论文数: 154
R
Raluca Mogos Descotes
H 指数: 8 · 论文数: 62
M
Mathieu Kacha
H 指数: 7 · 论文数: 101
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