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科言猫学术研究的AI总结
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M

Mathieu Kacha

universite de lorraine

7H指数
101论文数
323被引数
收录论文 5
发表时间
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The effectiveness of brand placements: A meta-analytic synthesis
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2021-12-01
err22
PREAI
errBabin, Barry J.; Herrmann, Jean-Luc; Kacha, Mathieu; Babin, Laurie A.
err分享
err收藏
An experimental study of the effect of packaging colour on children's evaluation of packaging and attitude towards the brand
errINTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT
IF5.5
err2021-02-16
err5
PREAI
errBezaz, Nora; Kacha, Mathieu
err分享
err收藏
Congruence and Incongruence in Thematic Advertisement-Medium Combinations: Role of Awareness, Fluency, and Persuasion Knowledge
errJOURNAL OF ADVERTISING
IF7
err2020-04-22
err50
PREAI
errGermelmann, Claas Christian; Herrmann, Jean-Luc; Kacha, Mathieu; Darke, Peter R.
err分享
err收藏
Consumer consideration of sponsor brands they do not remember Taking a wider look at the memorisation effects of sponsorship
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2015-01-07
err55
PREAI
errHerrmann, Jean-Luc; Walliser, Bjoern; Kacha, Mathieu
err分享
err收藏
Implicit sponsorship effects for a prominent brand
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2014-04-08
err16
PREAI
errHerrmann, Jean-Luc; Corneille, Olivier; Derbaix, Christian; Kacha, Mathieu; Walliser, Bjoern
err分享
err收藏

研究方向

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合作学者
合作期刊
B
Barry J. Babin
H 指数: 59 · 论文数: 200
O
Olivier Corneille
H 指数: 51 · 论文数: 267
P
Peter R. Darke
H 指数: 26 · 论文数: 99
C
Christian Derbaix
H 指数: 25 · 论文数: 92
L
Laurie A. Babin
H 指数: 17 · 论文数: 38
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