Andrew J. Czaplewski - Publications, H-index & Citations

Andrew J. Czaplewski

university of colorado colorado springs

12H指数

30论文数

3.3K被引数

收录论文 7

发表时间

When marketing and finance clash: Triggers of destructive leadership and how to prevent it 当市场营销与金融发生冲突：破坏性领导行为的触发因素及如何预防

Business Horizons

IF7

2026-02-16

PREAI

Thomas Martin Key; Astrid L. Keel; James Van Scotter; Andrew J. Czaplewski; Robina Ghosh

Brand activism. change agents: strategic storytelling for impact and authenticity 品牌行动主义。变革推动人: 影响和真实性的战略讲故事

JOURNAL OF STRATEGIC MARKETING

IF3.1

2021-08-19

PREAI

Key, Thomas Martin; Keel, Astrid L.; Czaplewski, Andrew J.; Olson, Eric M.

Business strategy and the management of digital marketing

BUSINESS HORIZONS

IF7

2021-03-01

PREAI

Olson, Eric M.; Olson, Kai M.; Czaplewski, Andrew J.; Key, Thomas Martin

Upstream social marketing strategy: An integrated marketing communications approach 上游社会营销策略: 整合营销传播方法

BUSINESS HORIZONS

IF7

2017-05-01

PREAI

Key, Thomas Martin; Czaplewski, Andrew J.

Leveraging First-Mover Advantages in Internet-based Consumer Services

COMMUNICATIONS OF THE ACM

IF12.2

2009-06-01

PREAI

Liang, T. P.; Czaplewski, Andrew J.; Klein, Gary; Jiang, James J.

Customer-to-customer exchange: Its MOA antecedents and its impact on value creation and loyalty

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE

IF10.1

2007-02-13

157

PREAI

Gruen, Thomas W.; Osmonbekov, Talai; Czaplewski, Andrew J.

eWOM: The impact of customer-to-customer online know-how exchange on customer value and loyalty

JOURNAL OF BUSINESS RESEARCH

IF9.8

2006-04-01

715

PREAI

Gruen, TW; Osmonbekov, T; Czaplewski, AJ

研究方向