Eric M. Olson - Publications, H-index & Citations

Eric M. Olson

University of Colorado System

27H指数

81论文数

6.6K被引数

收录论文 8

发表时间

Brand activism. change agents: strategic storytelling for impact and authenticity 品牌行动主义。变革推动人: 影响和真实性的战略讲故事

JOURNAL OF STRATEGIC MARKETING

IF3.1

2021-08-19

PREAI

Key, Thomas Martin; Keel, Astrid L.; Czaplewski, Andrew J.; Olson, Eric M.

Business strategy and the management of digital marketing

BUSINESS HORIZONS

IF7

2021-03-01

PREAI

Olson, Eric M.; Olson, Kai M.; Czaplewski, Andrew J.; Key, Thomas Martin

The application of human resource management policies within the marketing organization: The impact on business and marketing strategy implementation 人力资源管理政策在营销组织中的应用: 对业务和营销战略实施的影响

INDUSTRIAL MARKETING MANAGEMENT

IF7.5

2018-02-01

OAAI

Olson, Eric M.; Slater, Stanley F.; Hult, G. Tomas M.; Olson, Kai M.

Worried about strategy implementation? Don't overlook marketing's role

BUSINESS HORIZONS

IF7

2010-09-01

PREAI

Slater, Stanley F.; Olson, Eric M.; Hult, G. Tomas M.

Factors influencing the relative importance of marketing strategy creativity and marketing strategy implementation effectiveness

INDUSTRIAL MARKETING MANAGEMENT

IF7.5

2010-05-01

122

PREAI

Slater, Stanley F.; Hult, G. Tomas M.; Olson, Eric M.

On the importance of matching strategic behavior and target market selection to business strategy in high-tech markets

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE

IF10.1

2007-02-03

100

PREAI

Slater, Stanley F.; Hult, G. Tomas M.; Olson, Eric M.

The moderating influence of strategic orientation on the strategy formation capability-performance relationship

STRATEGIC MANAGEMENT JOURNAL

IF7.2

2006-10-30

321

PREAI

Slater, Stanley F.; Olson, Eric M.; Hult, G. Tomas M.

The performance implications of fit among business strategy, marketing organization structure, and strategic behavior

JOURNAL OF MARKETING

IF10.4

2005-07-01

616

PREAI

Olson, EM; Slater, SF; Hult, GTM

研究方向