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M

Mary Lambkin

university college dublin

21H指数
46论文数
2.4K被引数
收录论文 11
发表时间
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Advertising efficiency and profitability: Evidence from the pharmaceutical industry
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2020-08-01
err22
errOAAI
errRahman, Mahabubur; Angeles Rodriguez-Serrano, M.; Lambkin, Mary
err分享
err收藏
Brand equity and firm performance: the complementary role of corporate social responsibility品牌资产与企业绩效: 企业社会责任的互补作用
errJOURNAL OF BRAND MANAGEMENT
IF4.1
err2019-03-14
err45
PREAI
errRahman, Mahabubur; Angeles Rodriguez-Serrano, M.; Lambkin, Mary
err分享
err收藏
Brand management efficiency and firm value: An integrated resource based and signalling theory perspective
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2018-07-01
err48
PREAI
errRahman, Mahabubur; Rodriguez-Serrano, M. Angeles; Lambkin, Mary
err分享
err收藏
Stock exchange brands as an influence on investor behavior
errINTERNATIONAL JOURNAL OF BANK MARKETING
IF6.9
err2017-05-15
err10
PREAI
errCal, Betul; Lambkin, Mary
err分享
err收藏
Value creation and appropriation following M&A: A data envelopment analysis
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2016-12-01
err28
errOAAI
errRahman, Mahabubur; Lambkin, Mary; Hussain, Dildar
err分享
err收藏
Creating or destroying value through mergers and acquisitions: A marketing perspective
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2015-04-01
err53
errOAAI
errRahman, Mahabubur; Lambkin, Mary
err分享
err收藏
Two-sided Internet platforms: A business model lifecycle perspective双边互联网平台: 商业模式生命周期视角
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2015-02-01
err182
errOAAI
errMuzellec, Laurent; Ronteau, Sebastien; Lambkin, Mary
err分享
err收藏
Branding in fictional and virtual environments Introducing a new conceptual domain and research agenda
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2012-05-25
err29
PREAI
errMuzellec, Laurent; Lynn, Theodore; Lambkin, Mary
err分享
err收藏
Leveraging brand equity in business-to-business mergers and acquisitions
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2010-11-01
err35
PREAI
errLambkin, Mary C.; Muzellec, Laurent
err分享
err收藏
Corporate branding and brand architecture: a conceptual framework
errmarketing theory and practice
IF2.8
err2009-03-01
err79
PREAI
errMuzellec, Laurent; Lambkin, Mary C.
err分享
err收藏
Corporate rebranding: destroying, transferring or creating brand equity?
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2006-07-01
err185
PREAI
errMuzellec, Laurent; Lambkin, Mary
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
L
Laurent Muzellec
H 指数: 23 · 论文数: 64
M
Mahabubur Rahman
H 指数: 18 · 论文数: 53
D
Dildar Hussain
H 指数: 15 · 论文数: 38
M
M. Ángeles Rodríguez‐Serrano
H 指数: 14 · 论文数: 24
S
Sébastien Ronteau
H 指数: 10 · 论文数: 48
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