Hsiao‐Ching Lee - Publications, H-index & Citations

Hsiao‐Ching Lee

national kaohsiung university of science and technology

17H指数

57论文数

864被引数

收录论文 12

发表时间

Lend a “Hand!” Enhancing Charity Advertising Persuasiveness via Donor/Donee Hand Position, Hand Gesture, and Advertising Appeal “伸出‘援手’！”：通过捐赠者/受赠者手部位置、手势及广告诉求提升慈善广告的说服力

Journal of Advertising

IF7

2026-03-10

PREAI

Chun-Tuan Chang; Hsiao-Ching Lee; Zhao-Hong Cheng; Yu-Kang Lee; Yi-Jing Chen

Crying victims deserve more? how victim image, facial expression, entitativity and victim story impact charity advertising persuasiveness

INTERNATIONAL JOURNAL OF ADVERTISING

IF5.9

2023-12-26

PREAI

Lee, Hsiao-Ching; Chang, Chun-Tuan; Lee, Jia-Ling; Chang, Chia-Han; Lee, Yu-kang

Improved production of β-carotene in light-powered Escherichia coli by co-expression of Gloeobacter rhodopsin expression

MICROBIAL CELL FACTORIES

IF4.9

2023-10-10

OAAI

Lee, Chao-Yu; Chen, Kai-Wen; Chiang, Chih-Lu; Kao, Hsuan-Yu; Yu, Hao-Cheng; Lee, Hsiao-Ching; Chen, Wen-Liang

I Doubt It Works! the negative impacts of anthropomorphizing healthcare products

JOURNAL OF BUSINESS RESEARCH

IF9.8

2023-09-01

PREAI

Chang, Chun-Tuan; Lee, Hsiao-Ching; Lee, Yu-kang; Wang, Tsung-Pin

Do fast fashion consumers prefer foreign brands? The moderating roles of sensory perception and consumer personality on purchase intentions

ASIA PACIFIC MANAGEMENT REVIEW

IF5.6

2021-06-01

OAAI

Liu, Shu-Fang; Lee, Hsiao-Ching; Lien, Nai-Hwa

The spell of cuteness in food consumption? It depends on food type and consumption motivation 食物消费中的可爱咒语？这取决于食物类型和消费动机

FOOD QUALITY AND PREFERENCE

IF4.9

2018-04-01

PREAI

Lee, Hsiao-Ching; Chang, Chun-Tuan; Chen, Yu-Hsuan; Huang, Yu-Shian

Will an organic label always increase food consumption? It depends on food type and consumer differences in health locus of control 有机标签会增加食品消费吗？这取决于食物类型和消费者在健康控制源方面的差异

FOOD QUALITY AND PREFERENCE

IF4.9

2018-01-01

PREAI

Lee, Hsiao-Ching; Chang, Chun-Tuan; Cheng, Zhao-Hong; Chen, Yen-Ting

Quality dimensions in online communities influence purchase intentions

MANAGEMENT DECISION

IF5.1

2017-10-16

PREAI

Wang, Chung-Yu; Lee, Hsiao-Ching; Wu, Li-Wei; Liu, Chih-Chung

Segmenting industrial competitive markets: An example from air freight

JOURNAL OF AIR TRANSPORT MANAGEMENT

IF3.6

2011-07-01

PREAI

Tsai, Ming-Chih; Yang, Chih-Wen; Lee, Hsiao-Ching; Lien, Ching-Wei

Effects of O2/Ar flow ratio on the alcohol sensitivity of tin oxide film

APPLIED SURFACE SCIENCE

IF6.9

2006-03-01

PREAI

Lee, HC; Hwang, WS; Lee, GB; Lu, YM

Dynamics of cell growth and endoreduplication during orchid flower development

PLANT SCIENCE

IF4.1

2004-03-01

PREAI

Lee, HC; Chiou, DW; Chen, WH; Markhart, AH; Chen, YH; Lin, TY

New oligo-alpha-pyridylamino ligands and their metal complexes

CHEMICAL COMMUNICATIONS

IF4.2

1997-01-01

PREAI

Yang, MH; Lin, TW; Chou, CC; Lee, HC; Chang, HC; Lee, GH; Leung, MK; Peng, SM

研究方向