Paul D. Bolls - Publications, H-index & Citations

Paul D. Bolls

washington state university

29H指数

91论文数

4.2K被引数

收录论文 10

发表时间

Biometric Measures as Tools for Investigating the Embodied Mind “on” Advertising: The Importance of Grounding Research in the Psychophysiology Paradigm 生物识别测量作为探究广告中具身认知的工具：立足于生理心理学范式的研究重要性

Journal of Advertising

IF7

2025-07-18

PREAI

Paul D. Bolls; Yen-I Lee; Yoon-Joo Lee

Integrating Science Media Literacy, Motivational Interviewing, and Neuromarketing Science to Increase Vaccine Education Confidence among U.S. Extension Professionals 整合科学媒体素养，动机访谈和神经营销科学，以提高美国推广专业人员的疫苗教育信心

VACCINES

IF3.4

2024-08-01

OAAI

Austin, Erica Weintraub; O'Donnell, Nicole; Rose, Pamela; Edwards, Zena; Sheftel, Anya; Domgaard, Shawn; Mu, Di; Bolls, Paul; Austin, Bruce W.; Sutherland, Andrew D.

The impact of the sonic logo's acoustic features on orienting responses, emotions and brand personality transmission

JOURNAL OF PRODUCT AND BRAND MANAGEMENT

IF5.7

2020-09-04

OAAI

Mas, Lluis; Bolls, Paul; Rodero, Emma; Barreda-Angeles, Miguel; Churchill, Ashley

Switched On: How the Timing of Aversive Content in Traffic Safety Videos Impact Psychophysiological Indicators of Message Processing

HEALTH COMMUNICATION

IF2.7

2018-09-12

PREAI

Howell, Marcia; Ekman, Diana Stark; Almond, Anthony; Bolls, Paul

Deceived, Disgusted, and Defensive: Motivated Processing of Anti-Tobacco Advertisements

HEALTH COMMUNICATION

IF2.7

2017-08-29

PREAI

Leshner, Glenn; Clayton, Russell B.; Bolls, Paul D.; Bhandari, Manu

Discard the Smoking Cues-Keep the Disgust: An Investigation of Tobacco Smokers' Motivated Processing of Anti-tobacco Commercials

HEALTH COMMUNICATION

IF2.7

2016-10-03

PREAI

Clayton, Russell B.; Leshner, Glenn; Bolls, Paul D.; Thorson, Esther

Tourist mental-imagery processing: Attention and arousal

ANNALS OF TOURISM RESEARCH

IF7.8

2014-03-01

PREAI

Kim, Sung-Bum; Kim, Dae-Young; Bolls, Paul

Effects of Emotional Tone and Visual Complexity on Processing Health Information in Prescription Drug Advertising

HEALTH COMMUNICATION

IF2.7

2012-01-01

PREAI

Norris, Rebecca L.; Bailey, Rachel L.; Bolls, Paul D.; Wise, Kevin R.

Scare' Em or Disgust 'Em: The Effects of Graphic Health Promotion Messages

HEALTH COMMUNICATION

IF2.7

2009-08-05

118

PREAI

Leshner, Glenn; Bolls, Paul; Thomas, Erika

I saw it on the radio: The allocation of attention to high-imagery radio advertisements

MEDIA PSYCHOLOGY

IF2.6

2003-02-01

PREAI

Bolls, PD; Lang, A

研究方向