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E

Esther Thorson

michigan state university

48H指数
215论文数
8.4K被引数
收录论文 38
发表时间
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Journalistic Epistemologies and Journalism Culture in the United States新闻认识论与美国的新闻文化
errJOURNALISM & MASS COMMUNICATION QUARTERLY
IF3.6
err2026-02-26
err0
PREAI
errTim P. Vos; Rachel R. Mourão; Esther L. Thorson; Craig T. Robertson; Taewoo Kang
err分享
err收藏
Customers’ perceptions of AI designers: the role of cognitive heuristics and customization顾客对AI设计师的感知：认知启发式和定制化的作用
errJournal of Consumer Marketing
IF3.3
err2025-11-06
err0
PREAI
errMaria D. Molina; Esther Thorson; Patricia Huddleston; Johan de Bruin
err分享
err收藏
Can AI Chatbots Support Me as Human Agents? Exploring the Roles of Governmental Agent Type and Person-Centered Communication Strategies During Natural Disasters人工智能聊天机器人能否支持人类客服代理？——探索自然灾害期间政府代理类型和以人为中心的沟通策略的作用
errInternational Journal of Human–Computer Interaction
IF4.9
err2025-08-06
err0
errOAAI
errQi Zheng; Emily Shuo Zhan; Chuqing Dong; Esther Thorson; Junwen M. Hu
err分享
err收藏
Subtle divergence, distinct paths: partisan variations in verification approaches细微差异，不同路径：党派在验证方法上的差异
errJOURNAL OF INFORMATION TECHNOLOGY & POLITICS
IF2.4
err2025-05-25
err0
errOAAI
errTaewoo Kang; Esther Thorson; Rachel Mourão
err分享
err收藏
Adapt and overcome: The impact of adaptive frames in news stories on climate change skeptics and acceptors适者生存与克服：新闻故事中适应性框架对气候怀疑论者和接受者的影响
errJOURNALISM
IF2.7
err2025-02-20
err0
PREAI
errEsther Thorson; Renita Coleman; Samuel M Tham; Weiyue Chen; Adam Glenn
err分享
err收藏
But Is That Mediator Really the Cause? An Experiment Manipulating Persuasion Knowledge as a Mediator for How Adaptive Frames Create Positive Responses to Climate Change News但该中介变量真的是原因吗？一项将说服知识作为适应框架如何创造对气候新闻积极反应的中介变量的实验操控研究
errSCIENCE COMMUNICATION
IF4.1
err2025-01-26
err0
PREAI
errRenita Coleman; Esther Thorson; Weiyue Chen
err分享
err收藏
Novelty vs. trust in virtual influencers: exploring the effectiveness of human-like virtual influencers and anime-like virtual influencers虚拟影响者的新颖性与信任: 探索类似人类的虚拟影响者和类似动漫的虚拟影响者的有效性
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2024-08-07
err5
PREAI
errKim, Eunjin (Anna); Shoenberger, Heather; Kim, Donggyu; Thorson, Esther; Zihang, E.
err分享
err收藏
Crafting Compelling Narratives: Exploring Three Key Persuasive Drivers and Their Interaction
errJOURNAL OF CURRENT ISSUES AND RESEARCH IN ADVERTISING
IF2.9
err2024-07-26
err0
PREAI
errKim, Eunjin (Anna); Hofmann, Verena; Ratneshwar, S.; Thorson, Esther
err分享
err收藏
100 Years of Advertising Studies in JMCQ
errJOURNALISM & MASS COMMUNICATION QUARTERLY
IF3.6
err2023-12-20
err1
errOAAI
errThorson, Esther
err分享
err收藏
Media multitasking, counterarguing, and brand attitude: Testing the mediation effects of advertising attention and cognitive load
errCOMPUTERS IN HUMAN BEHAVIOR
IF8.9
err2023-02-01
err13
PREAI
errChang, Yuhmiin; Thorson, Esther
err分享
err收藏
Predicting Audience Verification Intention: The impact of partisanship, source, importance, and information familiarity on willingness to verify headlines
errJOURNALISM & MASS COMMUNICATION QUARTERLY
IF3.6
err2022-10-27
err14
PREAI
errMourao, Rachel R.; Thorson, Esther; Kryston, Kevin; Tunney, Carin
err分享
err收藏
Under the Influence: Social Media Influencers' Impact on Response to Corporate Reputation Advertising
errJOURNAL OF ADVERTISING
IF7
err2021-02-05
err57
PREAI
errKim, Eunjin (Anna); Duffy, Margaret; Thorson, Esther
err分享
err收藏
When Do Audiences Verify? How Perceptions About Message and Source Influence Audience Verification of News Headlines
errJOURNALISM & MASS COMMUNICATION QUARTERLY
IF3.6
err2019-08-05
err75
errOAAI
errEdgerly, Stephanie; Mourao, Rachel R.; Thorson, Esther; Tham, Samuel M.
err分享
err收藏
Special Issue Introduction: Digital Engagement with Advertising
errJOURNAL OF ADVERTISING
IF7
err2018-02-13
err32
errOAAI
errRodgers, Shelly; Thorson, Esther
err分享
err收藏
New Media, New Relationship to Participation? A Closer Look at Youth News Repertoires and Political Participation
errJOURNALISM & MASS COMMUNICATION QUARTERLY
IF3.6
err2017-07-05
err115
PREAI
errEdgerly, Stephanie; Vraga, Emily K.; Bode, Leticia; Thorson, Kjerstin; Thorson, Esther
err分享
err收藏
Optimizing a Menu of Multiformat Subscription Plans for Ad-Supported Media Platforms
errJOURNAL OF MARKETING
IF10.4
err2017-03-01
err18
PREAI
errKanuri, Vamsi K.; Mantrala, Murali K.; Thorson, Esther
err分享
err收藏
Why Narrative Ads Work: An Integrated Process Explanation
errJOURNAL OF ADVERTISING
IF7
err2017-01-17
err134
PREAI
errKim, Eunjin (Anna); Ratneshwar, S.; Thorson, Esther
err分享
err收藏
Discard the Smoking Cues-Keep the Disgust: An Investigation of Tobacco Smokers' Motivated Processing of Anti-tobacco Commercials
errHEALTH COMMUNICATION
IF2.7
err2016-10-03
err45
PREAI
errClayton, Russell B.; Leshner, Glenn; Bolls, Paul D.; Thorson, Esther
err分享
err收藏
News use of mobile media: A contingency model移动媒体的新闻使用: 权变模型
errMOBILE MEDIA & COMMUNICATION
IF1.8
err2015-01-13
err19
PREAI
errThorson, Esther; Shoenberger, Heather; Karaliova, Tatsiana; Kim, Eunjin (Anna); Fidler, Roger
err分享
err收藏
Experimental Methodology in Journalism and Mass Communication Research
errJOURNALISM & MASS COMMUNICATION QUARTERLY
IF3.6
err2012-02-16
err117
PREAI
errThorson, Esther; Wicks, Rob; Leshner, Glenn
err分享
err收藏

研究方向

暂无研究方向
合作学者
合作期刊
R
Robert E. Goldstein
H 指数: 56 · 论文数: 283
E
Emily K. Vraga
H 指数: 54 · 论文数: 188
P
P. A. Naik
H 指数: 45 · 论文数: 356
C
Charles K. Atkin
H 指数: 42 · 论文数: 165
L
Leticia Bode
H 指数: 41 · 论文数: 141
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