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S

Srinivas K. Reddy

Texas Tech University

22H指数
97论文数
3.4K被引数
收录论文 7
发表时间
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Augmented Reality in Retail and Its Impact on Sales零售业中的增强现实及其对销售的影响
errJOURNAL OF MARKETING
IF10.4
err2021-06-16
err124
errOAAI
errTan, Yong-Chin; Chandukala, Sandeep R.; Reddy, Srinivas K.
err分享
err收藏
A Network Bidder Behavior Model in Online Auctions: A Case of Fine Art Auctions
errJOURNAL OF RETAILING
IF10.2
err2014-12-01
err7
errOAAI
errDass, Mayukh; Reddy, Srinivas K.; Iacobucci, Dawn
err分享
err收藏
Ratings lead you to the product, reviews help you clinch it? The mediating role of online review sentiments on product sales
errDECISION SUPPORT SYSTEMS
IF6.8
err2014-01-01
err341
errOAAI
errHu, Nan; Koh, Noi Sian; Reddy, Srinivas K.
err分享
err收藏
ARE SEMANTIC RESPONSE SCALES EQUIVALENT
errMULTIVARIATE BEHAVIORAL RESEARCH
IF3.5
err2010-06-10
err11
PREAI
errOFIR, C; REDDY, SK; BECHTEL, GG
err分享
err收藏
The impact of brand extension introduction on choice
errJOURNAL OF MARKETING
IF10.4
err2001-10-01
err174
PREAI
errSwaminathan, V; Fox, RJ; Reddy, SK
err分享
err收藏
Exploring the determinants of Broadway show success
errJOURNAL OF MARKETING RESEARCH
IF5
err1998-08-01
err102
PREAI
errReddy, SK; Swaminathan, V; Motley, CM
err分享
err收藏
TO EXTEND OR NOT TO EXTEND - SUCCESS DETERMINANTS OF LINE EXTENSIONS
errJOURNAL OF MARKETING RESEARCH
IF5
err1994-05-01
err214
errOAAI
errREDDY, SK; HOLAK, SL; BHAT, S
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
D
Dawn Iacobucci
H 指数: 49 · 论文数: 242
胡楠 封面图
胡楠 (Nan Hu)
H 指数: 33 · 论文数: 251
R
Richard J. Fox
H 指数: 27 · 论文数: 95
S
Susan L. Holak
H 指数: 17 · 论文数: 27
C
Chezy Ofir
H 指数: 17 · 论文数: 65
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