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D

Dawn Iacobucci

vanderbilt university

49H指数
242论文数
1.6W被引数
收录论文 44
发表时间
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A Tutorial on What to Do With Skewness, Kurtosis, and Outliers: New Insights to Help Scholars Conduct and Defend Their Research关于如何处理偏度、峰度和异常值的教程：新见解以帮助学者开展和捍卫其研究
errPSYCHOLOGY & MARKETING
IF9.1
err2025-01-21
err1
errOAAI
errIacobucci, Dawn; Roman, Sergio; Moon, Sangkil; Rouzies, Dominique
err分享
err收藏
Unlocking the helpfulness of extreme and exaggerated hotel online reviews: Consumers and brand influences解锁极端和夸张的酒店在线评论的帮助: 消费者和品牌影响
errtourism management
IF6.9
err2024-11-01
err0
errOAAI
errRoman, Sergio; Riquelme, Isabel P.; Iacobucci, Dawn
err分享
err收藏
Antecedents and consequences of perceived helpfulness of extremely positive and exaggerated reviews
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2024-09-01
err0
errOAAI
errRoman, Sergio; Riquelme, Isabel P.; Iacobucci, Dawn
err分享
err收藏
Dynamic relationship changes between reviewers and consumers in online product reviews
errJOURNAL OF RETAILING
IF10.2
err2024-03-01
err1
PREAI
errMoon, Sangkil; Kim, Seung-Wook; Iacobucci, Dawn
err分享
err收藏
Email Marketing as a Tool for Strategic Persuasion电子邮件营销作为战略说服的工具
errJOURNAL OF INTERACTIVE MARKETING
IF7.8
err2022-05-25
err15
PREAI
errThomas, Jacquelyn S.; Chen, Chaoqun; Iacobucci, Dawn
err分享
err收藏
Enhancing frontline employee support during a product-harm crisis: Evidence and strategic managerial implications for firms
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2022-05-01
err13
PREAI
errPangarkar, Aniruddha; Fleischman, Gary M.; Iacobucci, Dawn
err分享
err收藏
How to calculate, use, and report variance explained effect size indices and not die trying
errJOURNAL OF CONSUMER PSYCHOLOGY
IF6.1
err2022-03-08
err27
PREAI
errIacobucci, Dawn; Popovich, Deidre L.; Moon, Sangkil; Roman, Sergio
err分享
err收藏
Consumers' Perceptions of Online and Offline Retailer Deception: A Moderated Mediation Analysis
errJOURNAL OF INTERACTIVE MARKETING
IF7.8
err2022-02-15
err85
PREAI
errRiquelme, Isabel P.; Roman, Sergio; Iacobucci, Dawn
err分享
err收藏
The Dark Side of Good Reputation and Loyalty in Online Retailing: When Trust Leads to Retaliation through Price Unfairness
errJOURNAL OF INTERACTIVE MARKETING
IF7.8
err2022-01-31
err34
PREAI
errRiquelme, Isabel P.; Roman, Sergio; Cuestas, Pedro J.; Iacobucci, Dawn
err分享
err收藏
Game on! Pushing consumer buttons to change sustainable behavior: a gamification field study
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2021-06-18
err28
PREAI
errMulcahy, Rory Francis; McAndrew, Ryan; Russell-Bennett, Rebekah; Iacobucci, Dawn
err分享
err收藏
Content analysis of fake consumer reviews by survey-based text categorization*基于调查的文本分类对虚假消费者评论的内容分析 *
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2021-06-01
err51
PREAI
errMoon, Sangkil; Kim, Moon-Yong; Iacobucci, Dawn
err分享
err收藏
Protecting survey data on a consumer level在消费者层面保护调查数据
errJOURNAL OF MARKETING ANALYTICS
IF3.5
err2020-02-14
err6
PREAI
errSchneider, Matthew J.; Iacobucci, Dawn
err分享
err收藏
A Challenge within Macromarketing: Global Disasters
errJOURNAL OF MACROMARKETING
IF2.3
err2019-06-30
err7
PREAI
errIacobucci, Dawn
err分享
err收藏
Retrospective: the effect of guarantees on consumers' evaluation of services
errJOURNAL OF SERVICES MARKETING
IF4.5
err2016-07-11
err5
PREAI
errOstrom, Amy L.; Iacobucci, Dawn
err分享
err收藏
Leveraging Social Networks to Develop Radically New Products
errJOURNAL OF PRODUCT INNOVATION MANAGEMENT
IF8
err2015-08-31
err24
PREAI
errIacobucci, Dawn; Hoeffler, Steve
err分享
err收藏
The median split: Robust, refined, and revived中位数分割: 稳健、精炼、复活
errJOURNAL OF CONSUMER PSYCHOLOGY
IF6.1
err2015-07-03
err308
PREAI
errIacobucci, Dawn; Posavac, Steven S.; Kardes, Frank R.; Schneider, Matthew J.; Popovich, Deidre L.
err分享
err收藏
Toward a more nuanced understanding of the statistical properties of a median split
errJOURNAL OF CONSUMER PSYCHOLOGY
IF6.1
err2014-12-10
err362
PREAI
errIacobucci, Dawn; Posavac, Steven S.; Kardes, Frank R.; Schneider, Matthew J.; Popovich, Deidre L.
err分享
err收藏
A Network Bidder Behavior Model in Online Auctions: A Case of Fine Art Auctions
errJOURNAL OF RETAILING
IF10.2
err2014-12-01
err7
errOAAI
errDass, Mayukh; Reddy, Srinivas K.; Iacobucci, Dawn
err分享
err收藏
How Attitudes Toward Product Categories Drive Individual Brand Attitudes and Choice
errPSYCHOLOGY & MARKETING
IF9.1
err2014-09-10
err18
PREAI
errPosavac, Steven S.; Sanbonmatsu, David M.; Seo, Joon Young; Iacobucci, Dawn
err分享
err收藏
Gilbert A. Churchill Jr.'s Editorship of Journal of Marketing Research, 1979-1982
errJOURNAL OF MARKETING RESEARCH
IF5
err2014-02-01
err0
PREAI
errIacobucci, Dawn
err分享
err收藏

研究方向

暂无研究方向
合作学者
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Stanley Wasserman
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D
Deborah J. MacInnis
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F
Frank R. Kardes
H 指数: 46 · 论文数: 240
B
Bobby J. Calder
H 指数: 46 · 论文数: 188
A
Andreas B. Eisingerich
H 指数: 44 · 论文数: 141
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