Alan G. Sawyer - Publications, H-index & Citations | 科言猫

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Alan G. Sawyer

State University System of Florida

30H指数

66论文数

7.8K被引数

收录论文 8

发表时间

The readability of marketing journals: Are award-winning articles better written?营销期刊的可读性: 获奖文章写得更好吗？

JOURNAL OF MARKETING

IF10.4

2008-01-01

56

OAAI

Sawyer, Alan G.; Laran, Juliano; Xu, Jun

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A meta-analysis of the spacing effect in verbal learning: Implications for research on advertising repetition and consumer memory

JOURNAL OF CONSUMER RESEARCH

IF6.4

2003-06-01

225

PREAI

Janiszewski, C; Noel, H; Sawyer, AG

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Insights into cross- and within-store price search: Retailer estimates vs. consumer self-reports

JOURNAL OF RETAILING

IF10.2

2000-06-01

68

OAAI

Urbany, JE; Dickson, PR; Sawyer, AG

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Planning media schedules in the presence of dynamic advertising quality

the academy of marketing science

IF4.9

1998-08-01

232

PREAI

Naik, PA; Mantrala, MK; Sawyer, AG

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A BAYESIAN-ANALYSIS OF THE INFORMATION VALUE OF MANIPULATION AND CONFOUNDING CHECKS IN THEORY TESTS

JOURNAL OF CONSUMER RESEARCH

IF6.4

1995-03-01

22

PREAI

SAWYER, AG; LYNCH, JG; BRINBERG, DL

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HYPOTHESIZED AND CONFOUNDED EXPLANATIONS IN THEORY TESTS - A BAYESIAN-ANALYSIS

JOURNAL OF CONSUMER RESEARCH

IF6.4

1992-09-01

31

PREAI

BRINBERG, D; LYNCH, JG; SAWYER, AG

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EFFECTS OF OMITTING CONCLUSIONS IN ADVERTISEMENTS TO INVOLVED AND UNINVOLVED AUDIENCES

JOURNAL OF MARKETING RESEARCH

IF5

1991-11-01

101

PREAI

SAWYER, AG; HOWARD, DJ

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RECALL, RECOGNITION AND THE DIMENSIONALITY OF MEMORY FOR PRINT ADVERTISEMENTS - AN INTERPRETATIVE REAPPRAISAL

the academy of marketing science

IF4.9

1988-02-01

4

PREAI

HOWARD, DJ; SAWYER, AG

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