Eric Haley - Publications, H-index & Citations

Eric Haley

the university of tennessee

21H指数

94论文数

1.5K被引数

收录论文 17

发表时间

Intersectional Political Consumerism on TikTok: How Selective Exposure to Content Creators and TikTok Advertising Engagement Influence Black Cisgender Heterosexual and Black LGBTQ Consumers 交叉性政治消费主义在TikTok上的体现：内容创作者的选择性接触和TikTok广告参与如何影响黑人顺性别异性恋消费者和黑人LGBTQ消费者

current issues and research in advertising

IF0

2025-07-24

PREAI

Minjie Li; Eric Haley; Kibum Youn

Practitioner Theories of Contemporary Media Planning: Forces Shaping the Discipline and the Challenges They Bring

JOURNAL OF CURRENT ISSUES AND RESEARCH IN ADVERTISING

IF2.9

2024-11-12

PREAI

Haley, Eric; Childers, Courtney

Exploring Anti-Asian Racism Activism on Twitter during the Early Era of COVID-19 Hate Crimes: Implications for Marketers' Social Purpose Communication Strategy

JOURNAL OF CURRENT ISSUES AND RESEARCH IN ADVERTISING

IF2.9

2023-10-04

OAAI

Lee, Yoon-Joo; Haley, Eric; Shang, Yuanyuan

Using the FCB grid to understand privacy concerns in social media advertising

INTERNATIONAL JOURNAL OF ADVERTISING

IF5.9

2023-08-03

PREAI

Youn, Kibum; Pittman, Matthew; Haley, Eric

Vertical Individualism As a Motivating Factor in Perceiving CSR Advertising for East Asian Markets: Korea and China

JOURNAL OF CURRENT ISSUES AND RESEARCH IN ADVERTISING

IF2.9

2023-07-19

PREAI

Lee, Yoon-Joo; Chen, Huan; Haley, Eric

Green consumer segmentation: consumer motivations for purchasing pro-environmental products

INTERNATIONAL JOURNAL OF ADVERTISING

IF5.9

2022-04-14

PREAI

Lee, Jinhee; Haley, Eric

Remembering the FCB Grid: Thinking, Feeling, and Involvement in the Age of Social Media

JOURNAL OF ADVERTISING

IF7

2022-04-05

PREAI

Haley, Eric; Pittman, Matthew

How Pro-Social Purpose Agencies Define Themselves and Their Value: An Emerging Business Model in the Advertising-Agency World

JOURNAL OF CURRENT ISSUES AND RESEARCH IN ADVERTISING

IF2.9

2021-09-16

PREAI

LaVoi, Samantha; Haley, Eric

Brand Manager Sensemaking: Cognitive Frames in the Digital Media Environment

JOURNAL OF CURRENT ISSUES AND RESEARCH IN ADVERTISING

IF2.9

2021-08-19

PREAI

Milfeld, Tyler; Haley, Eric

What Do We Know about Political Advertising? Not Much! Political Persuasion Knowledge and Advertising Skepticism in the United States

JOURNAL OF CURRENT ISSUES AND RESEARCH IN ADVERTISING

IF2.9

2021-07-01

PREAI

Nelson, Michelle R.; Ham, Chang Dae; Haley, Eric

A Fresh Start for Stigmatized Groups: The Effect of Cultural Identity Mindset Framing in Brand Advertising

JOURNAL OF ADVERTISING

IF7

2021-05-18

OAAI

Milfeld, Tyler; Haley, Eric; Flint, Daniel J.

Role of variability in cultural dimensions across generations in the context of CSR advertising in an East Asian market

INTERNATIONAL JOURNAL OF ADVERTISING

IF5.9

2018-02-22

PREAI

Lee, Yoon-Joo; Haley, Eric

Propaganda strategies of Korean war-era leaflets

INTERNATIONAL JOURNAL OF ADVERTISING

IF5.9

2017-07-27

PREAI

Kim, Sora; Haley, Eric

The Role of Organizational Perception, Perceived Consumer Effectiveness and Self-efficacy in Recycling Advocacy Advertising Effectiveness

ENVIRONMENTAL COMMUNICATION-A JOURNAL OF NATURE AND CULTURE

IF4.1

2017-05-05

OAAI

Lee, Yoon-Joo; Haley, Eric; Yang, Kiseol

The mediating role of attitude towards values advocacy ads in evaluating issue support behaviour and purchase intention

INTERNATIONAL JOURNAL OF ADVERTISING

IF5.9

2015-01-07

PREAI

Lee, Yoon-Joo; Haley, Eric; Yang, Kiseol

Product Placement in Social Games: Consumer Experiences in China

JOURNAL OF ADVERTISING

IF7

2014-08-08

PREAI

Chen, Huan; Haley, Eric

COMPARISON OF THE PATHS FROM CONSUMER INVOLVEMENT TYPES TO AD RESPONSES BETWEEN CORPORATE ADVERTISING AND PRODUCT ADVERTISING

JOURNAL OF ADVERTISING

IF7

2009-09-01

PREAI

Kim, Sora; Haley, Eric; Koo, Gi-Yong

研究方向