Larry Percy - Publications, H-index & Citations | 科言猫

未登录

返回

L

Larry Percy

Copenhagen Business School

23H指数

129论文数

4.2K被引数

收录论文 2

发表时间

Methodological Guidelines for Advertising Research

JOURNAL OF ADVERTISING

IF7

2017-01-25

32

PREAI

Rossiter, John R.; Percy, Larry

分享

收藏

How the roles of advertising merely appear to have changed

INTERNATIONAL JOURNAL OF ADVERTISING

IF5.9

2015-01-07

15

PREAI

Rossiter, John R.; Percy, Larry

分享

收藏