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J

John R. Rossiter

University of Wollongong

44H指数
206论文数
1.2W被引数
收录论文 23
发表时间
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Sugary drinks and graphic warning labels: Critique of a recent US study of parents' beverage choices for their children
errJOURNAL OF CONSUMER BEHAVIOUR
IF5.2
err2022-07-28
err1
errOAAI
errRossiter, John R.
err分享
err收藏
Creativity in Advertising: How to Test for Highly Creative Individuals, How to Generate Alternative Creative Ideas, and How to Pretest Them
errJOURNAL OF CURRENT ISSUES AND RESEARCH IN ADVERTISING
IF2.9
err2022-01-20
err2
PREAI
errRossiter, John R.
err分享
err收藏
Forward Flow-An Alternative Interpretation: Comment on Gray et al. (2019)
errAMERICAN PSYCHOLOGIST
IF7.2
err2020-07-01
err2
PREAI
errRossiter, John R.
err分享
err收藏
A critique of prospect theory and framing with particular reference to consumer decisions
errJOURNAL OF CONSUMER BEHAVIOUR
IF5.2
err2019-08-29
err9
errOAAI
errRossiter, John R.
err分享
err收藏
Children and junk food advertising: Critique of a recent Australian study
errJOURNAL OF CONSUMER BEHAVIOUR
IF5.2
err2019-06-13
err5
errOAAI
errRossiter, John R.
err分享
err收藏
The New Psychometrics: Comment on Appelbaum et al. (2018)
errAMERICAN PSYCHOLOGIST
IF7.2
err2018-10-01
err1
PREAI
errRossiter, John R.
err分享
err收藏
Voice-Only Does Not Meaningfully Improve Detection of Emotions: Comment on Kraus (2017)
errAMERICAN PSYCHOLOGIST
IF7.2
err2018-07-01
err4
PREAI
errRossiter, John R.
err分享
err收藏
Optimal Standard Measures: Comment on Matthews et al. (2016)
errAMERICAN PSYCHOLOGIST
IF7.2
err2017-07-01
err4
PREAI
errRossiter, John R.
err分享
err收藏
Optimal standard measures for marketing
errhospitality marketing management
IF3
err2017-03-24
err14
PREAI
errRossiter, John R.
err分享
err收藏
Methodological Guidelines for Advertising Research
errJOURNAL OF ADVERTISING
IF7
err2017-01-25
err32
PREAI
errRossiter, John R.; Percy, Larry
err分享
err收藏
How to use C-OAR-SE to design optimal standard measures
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2016-11-14
err25
PREAI
errRossiter, John R.
err分享
err收藏
Tailor-made single-item measures of doubly concrete constructs
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2015-01-07
err173
PREAI
errBergkvist, Lars; Rossiter, John R.
err分享
err收藏
How the roles of advertising merely appear to have changed
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2015-01-07
err15
PREAI
errRossiter, John R.; Percy, Larry
err分享
err收藏
Advertising management principles are derived mostly from logic and very little from empirical generalizations
errmarketing theory and practice
IF2.8
err2012-04-10
err8
PREAI
errRossiter, John R.
err分享
err收藏
A new measure of social classes
errJOURNAL OF CONSUMER BEHAVIOUR
IF5.2
err2012-03-26
err4
errOAAI
errRossiter, John R.
err分享
err收藏
Marketing measurement revolution The C-OAR-SE method and why it must replace psychometrics
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2011-11-15
err100
PREAI
errRossiter, John R.
err分享
err收藏
Management humor: Asset or liability?
errannual review of organizational psychology and organizational behavior
IF7.1
err2011-09-22
err38
errOAAI
errWood, Robert E.; Beckmann, Nadin; Rossiter, John R.
err分享
err收藏
Comparing perceptions of marketing communication channels
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2011-02-15
err101
PREAI
errDanaher, Peter J.; Rossiter, John R.
err分享
err收藏
ENVISIONING THE FUTURE OF ADVERTISING CREATIVITY RESEARCH Alternative Perspectives
errJOURNAL OF ADVERTISING
IF7
err2008-12-01
err11
PREAI
errBernardin, Thomas; Kemp-Robertson, Paul; Stewart, David W.; Cheng, Yan; Wan, Heather; Rossiter, John R.; Erevelles, Sunil; Roundtree, Robert; Zinkhan, George M.; Fukawa, Nobuyuki
err分享
err收藏
The role of ad likability in predicting an ad's campaign performance
errJOURNAL OF ADVERTISING
IF7
err2008-07-01
err58
PREAI
errBergkvist, Lars; Rossiter, John R.
err分享
err收藏

研究方向

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合作期刊
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Sara Dolničar
H 指数: 81 · 论文数: 753
G
Gordon R. Foxall
H 指数: 60 · 论文数: 532
R
Robert E. Wood
H 指数: 54 · 论文数: 250
D
David W. Stewart
H 指数: 53 · 论文数: 369
G
George M. Zinkhan
H 指数: 53 · 论文数: 300
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