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Philipp A. Rauschnabel

otto-friedrich-university of bamberg

45H指数
106论文数
1.5W被引数
收录论文 35
发表时间
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Spatial future ahead! Augmented reality and anticipated life consequences空间未来在前！增强现实与预期生活后果
errInternet Research
IF6.8
err2026-04-06
err0
PREAI
errSergio Barta; Reto Felix; Chris Hinsch; Mahdokht Kalantari; Nina Krey; Philipp A. Rauschnabel
err分享
err收藏
Digitalization of ultrasonic non-destructive testing using augmented reality: An expert evaluation超声无损检测的数字化与增强现实应用：专家评估
errNDT & E International
IF4.5
err2025-12-03
err0
PREAI
errJörg Rehbein; Sebastian-Johannes Lorenz; Dominik O.W. Hirschberg; Philipp A. Rauschnabel; Jens Holtmannspötter; Bernd Valeske
err分享
err收藏
Similar but Different: The Differential Implications of Augmented and Virtual Reality Experiences for Raising Engagement towards Climate Change Actions相似但不同：增强现实和虚拟现实体验在提升气候变化行动参与度方面的差异化影响
errComputers in Human Behavior
IF8.9
err2025-09-17
err0
errOAAI
errLuisa Alex; Robert Mai; Philipp A. Rauschnabel
err分享
err收藏
Unpacking augmentation quality and local presence: Factors that drive effective augmented reality marketing解构增强质量与本地存在：推动有效增强现实营销的因素
errJournal of the Academy of Marketing Science
IF10.1
err2025-06-25
err0
errOAAI
errKatrin E. Schein; Philipp A. Rauschnabel; Sandra Praxmarer-Carus; Barry J. Babin
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err收藏
Augmented reality marketing in hospitality and tourism: a guide for researchers and managers
errinternational journal of hospitality management
IF9
err2024-09-23
err1
PREAI
errDieck, M. Claudia tom; Han, Dai-In Danny; Rauschnabel, Philipp A.
err分享
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The 4C framework: Towards a holistic understanding of consumer engagement with augmented reality4C框架: 全面理解消费者与增强现实的互动
errCOMPUTERS IN HUMAN BEHAVIOR
IF8.9
err2024-05-01
err15
errOAAI
errRauschnabel, Philipp A.; Felix, Reto; Heller, Jonas; Hinsch, Chris
err分享
err收藏
Augmented and virtual reality in managing B2B customer experiences增强和虚拟现实在管理B2B客户体验中的应用
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2024-05-01
err5
errOAAI
errWieland, Desiee A. C.; Ivens, Bjoern S.; Kutschma, Elizaveta; Rauschnabel, Philipp A.
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Technology paternalism: Development and validation of a measurement scale技术家长式主义: 测量量表的开发和验证
errPSYCHOLOGY & MARKETING
IF9.1
err2024-03-05
err2
errOAAI
errRochi, Martin; Rauschnabel, Philipp A.; Renner, Karl-Heinz; Ivens, Bjoern S.
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err收藏
Augmented reality marketing and consumer-brand relationships: How closeness drives brand love增强现实营销和消费者-品牌关系: 亲密关系如何推动品牌热爱
errPSYCHOLOGY & MARKETING
IF9.1
err2024-01-18
err11
errOAAI
errRauschnabel, Philipp A.; Huettl-Maack, Verena; Ahuvia, Aaron C.; Schein, Katrin E.
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Exploring the Darkverse: A Multi-Perspective Analysis of the Negative Societal Impacts of the Metaverse
errINFORMATION SYSTEMS FRONTIERS
IF8.3
err2023-06-02
err54
errOAAI
errDwivedi, Yogesh K.; Kshetri, Nir; Hughes, Laurie; Rana, Nripendra P.; Baabdullah, Abdullah M.; Kar, Arpan Kumar; Koohang, Alex; Ribeiro-Navarrete, Samuel; Belei, Nina; Balakrishnan, Janarthanan; Basu, Sriparna; Behl, Abhishek; Davies, Gareth H.; Dutot, Vincent; Dwivedi, Rohita; Evans, Leighton; Felix, Reto; Foster-Fletcher, Richard; Giannakis, Mihalis; Gupta, Ashish; Hinsch, Chris; Jain, Animesh; Patel, Nina Jane; Jung, Timothy; Juneja, Satinder; Kamran, Qeis; Mohamed, A. B. Sanjar; Pandey, Neeraj; Papagiannidis, Savvas; Raman, Ramakrishnan; Rauschnabel, Philipp A.; Tak, Preeti; Taylor, Alexandra; Dieck, M. Claudia Tom; Viglia, Giampaolo; Wang, Yichuan; Yan, Meiyi
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An interdisciplinary Co-authorship networking perspective on AR and human behavior: Taking stock and moving ahead
errCOMPUTERS IN HUMAN BEHAVIOR
IF8.9
err2023-06-01
err12
errOAAI
errHeller, Jonas; Mahr, Dominik; de Ruyter, Ko; Schaap, Eric; Hilken, Tim; Keeling, Debbie I.; Chylinski, Mathew; Flavi, Carlos; Jung, Timothy; Rauschnabel, Philipp A.
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err收藏
Context in augmented reality marketing: Does the place of use matter?增强现实营销中的上下文: 使用地点重要吗？
errPSYCHOLOGY & MARKETING
IF9.1
err2023-04-12
err27
errOAAI
errvon der Au, Simon; Rauschnabel, Philipp A.; Felix, Reto; Hinsch, Chris
err分享
err收藏
Metaverse marketing: How the metaverse will shape the future of consumer research and practiceMetaverse营销: metaverse将如何塑造消费者研究和实践的未来
errPSYCHOLOGY & MARKETING
IF9.1
err2022-12-16
err280
errOAAI
errDwivedi, Yogesh K.; Hughes, Laurie; Wang, Yichuan; Alalwan, Ali A.; Ahn, Sun J. (Grace); Balakrishnan, Janarthanan; Barta, Sergio; Belk, Russell; Buhalis, Dimitrios; Dutot, Vincent; Felix, Reto; Filieri, Raffaele; Flavian, Carlos; Gustafsson, Anders; Hinsch, Chris; Hollensen, Svend; Jain, Varsha; Kim, Jooyoung; Krishen, Anjala S.; Lartey, Jared O.; Pandey, Neeraj; Ribeiro-Navarrete, Samuel; Raman, Ramakrishnan; Rauschnabel, Philipp A.; Sharma, Amalesh; Sigala, Marianna; Veloutsou, Cleopatra; Wirtz, Jochen
err分享
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Metaverse beyond the hype: Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy超越炒作的Metaverse: 关于新兴挑战，机遇和研究，实践和政策议程的多学科观点
errINTERNATIONAL JOURNAL OF INFORMATION MANAGEMENT
IF27
err2022-10-01
err838
errOAAI
errDwivedi, Yogesh K.; Hughes, Laurie; Baabdullah, Abdullah M.; Ribeiro-Navarrete, Samuel; Giannakis, Mihalis; Al-Debei, Mutaz M.; Dennehy, Denis; Metri, Bhimaraya; Buhalis, Dimitrios; Cheung, Christy M. K.; Conboy, Kieran; Doyle, Ronan; Dubey, Rameshwar; Dutot, Vincent; Felix, Reto; Goyal, D. P.; Gustafsson, Anders; Hinsch, Chris; Jebabli, Ikram; Janssen, Marijn; Kim, Young-Gab; Kim, Jooyoung; Koos, Stefan; Kreps, David; Kshetri, Nir; Kumar, Vikram; Ooi, Keng-Boon; Papagiannidis, Savvas; Pappas, Ilias O.; Polyviou, Ariana; Park, Sang-Min; Pandey, Neeraj; Queiroz, Maciel M.; Raman, Ramakrishnan; Rauschnabel, Philipp A.; Shirish, Anuragini; Sigala, Marianna; Spanaki, Konstantina; Tan, Garry Wei-Han; Tiwari, Manoj Kumar; Viglia, Giampaolo; Wamba, Samuel Fosso
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Virtual Reality in Museums: Does It Promote Visitor Enjoyment and Learning?
errINTERNATIONAL JOURNAL OF HUMAN-COMPUTER INTERACTION
IF4.9
err2022-09-01
err23
PREAI
errShahab, Hamza; Mohtar, Mozard; Ghazali, Ezlika; Rauschnabel, Philipp A.; Geipel, Andrea
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What is XR? Towards a Framework for Augmented and Virtual Reality什么是XR？迈向增强和虚拟现实的框架
errCOMPUTERS IN HUMAN BEHAVIOR
IF8.9
err2022-08-01
err319
errOAAI
errRauschnabel, Philipp A.; Felix, Reto; Hinsch, Chris; Shahab, Hamza; Alt, Florian
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err收藏
Beyond the gimmick: How affective responses drive brand attitudes and intentions in augmented reality marketing
errPSYCHOLOGY & MARKETING
IF9.1
err2022-03-09
err50
errOAAI
errZanger, Vera; Meissner, Martin; Rauschnabel, Philipp A.
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Can augmented reality satisfy consumers' need for touch?
errPSYCHOLOGY & MARKETING
IF9.1
err2021-12-20
err69
errOAAI
errGatter, Shirin; Huttl-Maack, Verena; Rauschnabel, Philipp A.
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Setting the future of digital and social media marketing research: Perspectives and research propositions设定数字和社交媒体营销研究的未来: 观点和研究命题
errINTERNATIONAL JOURNAL OF INFORMATION MANAGEMENT
IF27
err2021-08-01
err717
errOAAI
errDwivedi, Yogesh K.; Ismagilova, Elvira; Hughes, D. Laurie; Carlson, Jamie; Filieri, Raffaele; Jacobson, Jenna; Jain, Varsha; Karjaluoto, Heikki; Kefi, Hajer; Krishen, Anjala S.; Kumar, Vikram; Rahman, Mohammad M.; Raman, Ramakrishnan; Rauschnabel, Philipp A.; Rowley, Jennifer; Salo, Jari; Tran, Gina A.; Wang, Yichuan
err分享
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Augmented reality is eating the real-world! The substitution of physical products by holograms增强现实正在吞噬现实世界!全息图对物理产品的替代
errINTERNATIONAL JOURNAL OF INFORMATION MANAGEMENT
IF27
err2021-04-01
err111
errOAAI
errRauschnabel, Philipp A.
err分享
err收藏

研究方向

暂无研究方向
合作学者
合作期刊
Y
Yogesh K. Dwivedi
H 指数: 149 · 论文数: 950
D
Dimitrios Buhalis
H 指数: 98 · 论文数: 590
T
T. Ramayah
H 指数: 94 · 论文数: 982
N
Nripendra P. Rana
H 指数: 93 · 论文数: 424
M
Ming‐Lang Tseng
H 指数: 91 · 论文数: 535
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