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G
Galina Biedenbach
Umeå University
12
H指数
37
论文数
720
被引数
0
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11
发表时间
发表时间
IF
被引数
Eco-friendly brand experience and brand loyalty: investigating the impact of normative considerations in the electric vehicle context
环保品牌体验与品牌忠诚度:探究规范考量在电动汽车背景下的影响
hospitality marketing management
IF
3
2025-08-18
0
OA
AI
Robin J. Herbert; Galina Biedenbach; Johan Jansson
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收藏
Coopetition and sustainability performance: examining the impact of cognitive and behavioral mechanisms
JOURNAL OF BUSINESS & INDUSTRIAL MARKETING
IF
4.3
2025-04-15
0
PRE
AI
Manzhynski, Siarhei; Biedenbach, Galina; Raza-Ullah, Tatbeeq; Zrobek-Rozanska, Alina
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The knotted paradox of coopetition for sustainability: Investigating the interplay between core paradox properties
INDUSTRIAL MARKETING MANAGEMENT
IF
7.5
2023-04-01
11
OA
AI
Manzhynski, Siarhei; Biedenbach, Galina
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Organizational resilience and internal branding: investigating the effects triggered by self-service technology
JOURNAL OF BRAND MANAGEMENT
IF
4.1
2022-04-07
9
OA
AI
Biedenbach, Galina; Biedenbach, Thomas; Hulten, Peter; Tarnovskaya, Veronika
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Internal brand management in the public sector: the effects of internal communication, organizational practices, and PSM on employees' brand perceptions
PUBLIC MANAGEMENT REVIEW
IF
4.9
2020-10-26
20
OA
AI
Leijerholt, Ulrika; Biedenbach, Galina; Hulten, Peter
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B2B brand equity: investigating the effects of human capital and relational trust
JOURNAL OF BUSINESS & INDUSTRIAL MARKETING
IF
4.3
2019-02-13
34
PRE
AI
Biedenbach, Galina; Hulten, Peter; Tarnovskaya, Veronika
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Branding in the public sector: a systematic literature review and directions for future research
公共部门的品牌: 系统的文献综述和未来的研究方向
JOURNAL OF BRAND MANAGEMENT
IF
4.1
2018-05-09
25
PRE
AI
Leijerholt, Ulrika; Biedenbach, Galina; Hulten, Peter
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收藏
Corporate rebranding failure and brand meanings in the digital environment
MARKETING INTELLIGENCE & PLANNING
IF
5.4
2018-04-10
21
PRE
AI
Tarnovskaya, Veronika; Biedenbach, Galina
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Internal branding and sustainability: investigating perceptions of employees
JOURNAL OF PRODUCT AND BRAND MANAGEMENT
IF
5.7
2016-05-16
29
PRE
AI
Biedenbach, Galina; Manzhynski, Siarhei
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Brand equity, satisfaction, and switching costs An examination of effects in the business-to-business setting
MARKETING INTELLIGENCE & PLANNING
IF
5.4
2015-04-07
30
PRE
AI
Biedenbach, Galina; Bengtsson, Maria; Marell, Agneta
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Brand equity in the professional service context: Analyzing the impact of employee role behavior and customer-employee rapport
INDUSTRIAL MARKETING MANAGEMENT
IF
7.5
2011-10-01
53
PRE
AI
Biedenbach, Galina; Bengtsson, Maria; Wincent, Joakim
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研究方向
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合作学者
合作期刊
J
Joakim Wincent
H 指数: 54 · 论文数: 253
J
Johan Jansson
H 指数: 26 · 论文数: 75
M
Maria Bengtsson
H 指数: 25 · 论文数: 156
P
Peter Hultén
H 指数: 20 · 论文数: 64
V
Veronika Tarnovskaya
H 指数: 14 · 论文数: 50
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