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W

Wi‐Suk Kwon

auburn university

21H指数
105论文数
2.8K被引数
收录论文 19
发表时间
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Practice what you preach, but should you preach what you practice? Dynamic interplays between corporate social responsibility action and communication言行一致，但你应该宣扬你所实践的言行吗？企业社会责任行动与沟通之间的动态互动
errPublic Relations Review
IF3.4
err2025-08-14
err0
errOAAI
errWhitney Ginder; Sang-Eun Byun; Wi-Suk Kwon
err分享
err收藏
What triggers trust in CSR activities? Personal antecedents of CSR message believability and attitudes toward CSR message and the company是什么触发了对CSR活动的信任？CSR信息的可信度的个人前因以及对CSR信息和公司的态度
errSociety and Business Review
IF4.6
err2025-08-05
err0
PREAI
errSwagata Chakraborty; Wi-Suk Kwon
err分享
err收藏
'Smart ' Choice? Evaluating AI-Based mobile decision bots for in-store decision-making“聪明” 的选择？评估基于AI的移动决策机器人以进行店内决策
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2024-10-01
err2
PREAI
errChattaraman, Veena; Kwon, Wi-Suk; Ross, Kassandra; Sung, Jihyun; Alikhademi, Kiana; Richardson, Brianna; Gilbert, Juan E.
err分享
err收藏
Small retail businesses' social media adoption amid a crisis
errINDUSTRIAL MANAGEMENT & DATA SYSTEMS
IF4.7
err2024-02-06
err3
PREAI
errWoo, Hongjoo; Kwon, Wi-Suk; Sadachar, Amrut; Tong, Zhenghao; Yang, Jimin
err分享
err收藏
Brands talking on events? Brand personification in real-time marketing tweets to drive consumer engagement
errJOURNAL OF PRODUCT AND BRAND MANAGEMENT
IF5.7
err2023-09-05
err4
PREAI
errHarrison, Ebenezer Nana Banyin; Kwon, Wi-Suk
err分享
err收藏
Do university trademarks matter? Interaction between university-related apparel style and licensing status大学商标重要吗？大学相关服装风格与许可状态的相互作用
errJOURNAL OF PRODUCT AND BRAND MANAGEMENT
IF5.7
err2023-03-02
err3
PREAI
errHuang, Xiao; Kwon, Wi-Suk
err分享
err收藏
Brand loyalty through love for a brand's Facebook page: Roles of motivations and personal traits
errglobal marketing
IF5.5
err2021-09-03
err5
PREAI
errHan, Jinhee; Kwon, Wi-Suk
err分享
err收藏
External pressure or internal culture? An innovation diffusion theory account of small retail businesses' social media use
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2021-09-01
err34
errOAAI
errKwon, Wi-Suk; Woo, Hongjoo; Sadachar, Amrut; Huang, Xiao
err分享
err收藏
E-store brand personality congruence for multichannel apparel retail brands
errJOURNAL OF FASHION MARKETING AND MANAGEMENT
IF3.3
err2021-03-31
err2
PREAI
errChang, Jae Youn; Kwon, Wi-Suk
err分享
err收藏
Effects of Internal-External Congruence-Based CSR Positioning: An Attribution Theory Approach
errJOURNAL OF BUSINESS ETHICS
IF6.7
err2019-09-11
err108
PREAI
errGinder, Whitney; Kwon, Wi-Suk; Byun, Sang-Eun
err分享
err收藏
SNS eWOM sentiment: impacts on brand value co-creation and trust
errMARKETING INTELLIGENCE & PLANNING
IF5.4
err2019-08-01
err40
PREAI
errSeifert, Christin; Kwon, Wi-Suk
err分享
err收藏
Should AI-Based, conversational digital assistants employ social- or task-oriented interaction style? A task-competency and reciprocity perspective for older adults基于AI的对话式数字助理应该采用社交或面向任务的交互风格吗？老年人的任务能力和互惠视角
errCOMPUTERS IN HUMAN BEHAVIOR
IF8.9
err2019-01-01
err233
errOAAI
errChattaraman, Veena; Kwon, Wi-Suk; Gilbert, Juan E.; Ross, Kassandra
err分享
err收藏
Shifting value perceptions among young urban Indian consumers: The role of need for distinctiveness and western acculturation
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2018-09-01
err6
PREAI
errMann, Manveer; Kwon, Wi-Suk; Byun, Sang-Eun
err分享
err收藏
Neural Correlates of Consumer Buying Motivations: A 7T functional Magnetic Resonance Imaging (fMRI) Study
errFRONTIERS IN NEUROSCIENCE
IF3.2
err2017-09-14
err6
errOAAI
errGoodman, Adam M.; Wang, Yun; Kwon, Wi-Suk; Byun, Sang-Eun; Katz, Jeffrey S.; Deshpande, Gopikrishna
err分享
err收藏
Are third-party green-brown ratings believed?: The role of prior brand loyalty and environmental concern
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2016-02-01
err41
errOAAI
errKwon, Wi-Suk; Englis, Basil; Mann, Manveer
err分享
err收藏
Credibility in the blogosphere: A study of measurement and influence of wine blogs as an information source
errJOURNAL OF CONSUMER BEHAVIOUR
IF5.2
err2014-09-12
err71
PREAI
errCosenza, Tracy Rickman; Solomon, Michael R.; Kwon, Wi-Suk
err分享
err收藏
Virtual agents in retail web sites: Benefits of simulated social interaction for older users
errCOMPUTERS IN HUMAN BEHAVIOR
IF8.9
err2012-11-01
err95
PREAI
errChattaraman, Veena; Kwon, Wi-Suk; Gilbert, Juan E.
err分享
err收藏
Reciprocal Effects Between Multichannel Retailers' Offline and Online Brand Images
errJOURNAL OF RETAILING
IF10.2
err2009-09-01
err164
PREAI
errKwon, Wi-Suk; Lennon, Sharron J.
err分享
err收藏
What induces online loyalty? Online versus offline brand images
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2009-05-01
err192
PREAI
errKwon, Wi-Suk; Lennon, Sharron J.
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
G
Gopikrishna Deshpande
H 指数: 48 · 论文数: 193
S
Sharron J. Lennon
H 指数: 42 · 论文数: 171
M
Michael R. Solomon
H 指数: 33 · 论文数: 97
J
Jeffrey S. Katz
H 指数: 31 · 论文数: 215
Y
Yun Wang
H 指数: 29 · 论文数: 150
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