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E

Eric H. Shaw

State University System of Florida

17H指数
64论文数
1.0K被引数
收录论文 6
发表时间
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The curious case of productivity orientation: The influence of advertising stimuli on affect and preference for subscription boxes
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2021-11-01
err10
PREAI
errToteva, Irina T.; Lutz, Richard J.; Shaw, Eric H.
err分享
err收藏
Household Purchasing Productivity: Concept and Consequences
errJOURNAL OF MACROMARKETING
IF2.3
err2020-03-06
err1
PREAI
errShaw, Eric H.; Pirog, Stephen F., III; Hall, Justin R.
err分享
err收藏
Avoiding academic irrelevance in the marketing discipline: the promise of the history of marketing thought避免营销学科中的学术无关性: 营销思想史的承诺
errhospitality marketing management
IF3
err2017-11-20
err15
PREAI
errJones, D. G. Brian; Shaw, Eric H.
err分享
err收藏
A comment on the relationship between the history of marketing thought and the development of marketing theory论营销思想史与营销理论发展的关系
errmarketing theory and practice
IF2.8
err2011-12-15
err4
PREAI
errShaw, Eric H.
err分享
err收藏
Revisiting and revising Alderson's formula to measure the productivity of the aggregate marketing system
errmarketing theory and practice
IF2.8
err2010-12-05
err9
PREAI
errShaw, Eric H.
err分享
err收藏
Marketing Myths and Marketing Realities: A Commentary on the Consumer as Voter, Judge and Jury
errJOURNAL OF MACROMARKETING
IF2.3
err2010-10-28
err5
PREAI
errShaw, Eric H.
err分享
err收藏

研究方向

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合作学者
合作期刊
R
Richard J. Lutz
H 指数: 33 · 论文数: 101
D
D.G. Brian Jones
H 指数: 18 · 论文数: 81
S
Stephen F. Pirog
H 指数: 8 · 论文数: 23
J
Justin R. Hall
H 指数: 3 · 论文数: 9
I
Irina T. Toteva
H 指数: 2 · 论文数: 8
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