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R
Richard J. Lutz
kyung hee university
33
H指数
101
论文数
1.3W
被引数
0
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9
发表时间
发表时间
IF
被引数
The curious case of productivity orientation: The influence of advertising stimuli on affect and preference for subscription boxes
JOURNAL OF RETAILING AND CONSUMER SERVICES
IF
13.1
2021-11-01
10
PRE
AI
Toteva, Irina T.; Lutz, Richard J.; Shaw, Eric H.
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How and when taking pictures undermines the enjoyment of experiences
PSYCHOLOGY & MARKETING
IF
9.1
2019-01-10
21
PRE
AI
Nardini, Gia; Lutz, Richard J.; LeBoeuf, Robyn A.
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Would You Like to Round Up and Donate the Difference? Roundup Requests Reduce the Perceived Pain of Donating
JOURNAL OF CONSUMER PSYCHOLOGY
IF
6.1
2018-07-16
31
PRE
AI
Kelting, Katie; Robinson, Stefanie; Lutz, Richard J.
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The Typicality and Accessibility of Consumer Attitudes Toward Television Advertising: Implications for the Measurement of Attitudes Toward Advertising in General
JOURNAL OF ADVERTISING
IF
7
2013-10-01
29
OA
AI
Jin, Hyun Seung; Lutz, Richard J.
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Multiple endorsers and multiple endorsements: The influence of message repetition, source congruence and involvement on brand attitudes
JOURNAL OF CONSUMER PSYCHOLOGY
IF
6.1
2011-07-07
85
PRE
AI
Rice, Dan Hamilton; Kelting, Katie; Lutz, Richard J.
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Corporate Hypocrisy: Overcoming the Threat of Inconsistent Corporate Social Responsibility Perceptions
企业虚伪: 克服企业社会责任观念不一致的威胁
JOURNAL OF MARKETING
IF
10.4
2009-11-01
895
PRE
AI
Wagner, Tillmann; Lutz, Richard J.; Weitz, Barton A.
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The function of format - Consumer responses to six on-line advertising formats
JOURNAL OF ADVERTISING
IF
7
2006-04-01
110
PRE
AI
Burns, KS; Lutz, RJ
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Passing the torch: Intergenerational influences as a source of brand equity
JOURNAL OF MARKETING
IF
10.4
2002-04-01
255
PRE
AI
Moore, ES; Wilkie, WL; Lutz, RJ
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Children, advertising, and product experiences: A multimethod inquiry
JOURNAL OF CONSUMER RESEARCH
IF
6.4
2000-06-01
161
PRE
AI
Moore, ES; Lutz, RJ
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研究方向
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合作学者
合作期刊
B
Barton A. Weitz
H 指数: 63 · 论文数: 140
W
William L. Wilkie
H 指数: 36 · 论文数: 104
E
Elizabeth S. Moore
H 指数: 28 · 论文数: 124
H
Hyun Seung Jin
H 指数: 24 · 论文数: 78
E
Eric H. Shaw
H 指数: 17 · 论文数: 64
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