Richard J. Lutz - Publications, H-index & Citations

Richard J. Lutz

kyung hee university

33H指数

101论文数

1.3W被引数

收录论文 9

发表时间

The curious case of productivity orientation: The influence of advertising stimuli on affect and preference for subscription boxes

JOURNAL OF RETAILING AND CONSUMER SERVICES

IF13.1

2021-11-01

PREAI

Toteva, Irina T.; Lutz, Richard J.; Shaw, Eric H.

How and when taking pictures undermines the enjoyment of experiences

PSYCHOLOGY & MARKETING

IF9.1

2019-01-10

PREAI

Nardini, Gia; Lutz, Richard J.; LeBoeuf, Robyn A.

Would You Like to Round Up and Donate the Difference? Roundup Requests Reduce the Perceived Pain of Donating

JOURNAL OF CONSUMER PSYCHOLOGY

IF6.1

2018-07-16

PREAI

Kelting, Katie; Robinson, Stefanie; Lutz, Richard J.

The Typicality and Accessibility of Consumer Attitudes Toward Television Advertising: Implications for the Measurement of Attitudes Toward Advertising in General

JOURNAL OF ADVERTISING

IF7

2013-10-01

OAAI

Jin, Hyun Seung; Lutz, Richard J.

Multiple endorsers and multiple endorsements: The influence of message repetition, source congruence and involvement on brand attitudes

JOURNAL OF CONSUMER PSYCHOLOGY

IF6.1

2011-07-07

PREAI

Rice, Dan Hamilton; Kelting, Katie; Lutz, Richard J.

Corporate Hypocrisy: Overcoming the Threat of Inconsistent Corporate Social Responsibility Perceptions 企业虚伪: 克服企业社会责任观念不一致的威胁

JOURNAL OF MARKETING

IF10.4

2009-11-01

895

PREAI

Wagner, Tillmann; Lutz, Richard J.; Weitz, Barton A.

The function of format - Consumer responses to six on-line advertising formats

JOURNAL OF ADVERTISING

IF7

2006-04-01

110

PREAI

Burns, KS; Lutz, RJ

Passing the torch: Intergenerational influences as a source of brand equity

JOURNAL OF MARKETING

IF10.4

2002-04-01

255

PREAI

Moore, ES; Wilkie, WL; Lutz, RJ

Children, advertising, and product experiences: A multimethod inquiry

JOURNAL OF CONSUMER RESEARCH

IF6.4

2000-06-01

161

PREAI

Moore, ES; Lutz, RJ

研究方向