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C

Chen Lou

Nanyang Technological University

27H指数
82论文数
6.0K被引数
收录论文 35
发表时间
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#GrannyGoals: the appeal of granfluencers and their strategies for branding and sponsorship#GrannyGoals：祖辈影响者的品牌吸引力及其品牌与赞助策略
errInternational Journal of Advertising
IF5.9
err2026-07-03
err0
PREAI
errChen Lou; Lening Wang; Zhuoman Li; Dianna Chang; Ying Yi Ng; Faateha Sarah Binte Mohamed Shehzad Nur
err分享
err收藏
Persuasion knowledge in algorithmically curated advertising on social media: insights from TikTok’s for you page社交媒体算法化定制广告中的说服知识：来自TikTok“为你推荐”页面的见解
errInternational Journal of Advertising
IF5.9
err2026-06-02
err0
errOAAI
errHyunjin Kang; Chen Lou; Misa Tan; Yupar Tin Win
err分享
err收藏
Cultural Lag, Consumer Literacy, and Coping in AI-Enabled Advertising: A Theoretical Explication and Managerial Solutions文化滞后、消费者素养及应对策略在人工智能驱动广告中的作用：理论阐释与管理方案
errJournal of Advertising
IF7
err2026-04-29
err0
PREAI
errChen Lou; Xuan Zhou; Elison Ai Ching Lim; Tao Chen; Edson C. Tandoc Jr.; Diotima Chattoraj
err分享
err收藏
Beyond ‘I fancy you’: measuring trans-parasocial relationships in influencer advertising超越“我喜欢你”：衡量网红广告中的跨拟社会关系
errInternational Journal of Advertising
IF5.9
err2026-03-16
err0
PREAI
errChen Lou; Xuan Zhou; Pengya Ai
err分享
err收藏
Online brand activism in global controversies: emotion expression, gender stereotyping, and ideological responses全球争议中的在线品牌行动主义：情绪表达、性别刻板印象和意识形态反应
errInternational Journal of Advertising
IF5.9
err2025-11-18
err0
PREAI
errXuan Zhou; Chen Lou; Xun (Irene) Huang
err分享
err收藏
Vlog my life: how vloggers' self-disclosure and co-creation with consumers influence relationship-building and advertising outcomesVlog我的生活：影响关系建立和广告结果的Vlogger自我表露与消费者共创
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2025-10-01
err0
PREAI
errDuan, Xu; Lou, Chen; Kim, Hye Kyung
err分享
err收藏
Beyond persuasion Knowledge: Examining the roles of visual appeal, visual congruence, and social proof in influencer advertising超越说服知识：考察视觉吸引力、视觉一致性及社会证据在影响者广告中的作用
errJournal of Retailing and Consumer Services
IF13.1
err2025-08-29
err0
PREAI
errJuan Kong; Chen Lou
err分享
err收藏
Adaptive Denoising for Network Traffic Measurement网络流量测量的自适应去噪
errIEEE Transactions on Network Science and Engineering
IF7.9
err2025-07-01
err0
PREAI
errHe Huang; Chen Lou; Yu-E Sun; Yang Du; Shigang Chen; Guoju Gao; Hongli Xu
err分享
err收藏
Planting trees in the metaverse changes self-identity and improves pro-environmental interests and attitudes towards the physical world在元宇宙中植树改变了自我认同，并提升了个体对物理世界的亲环境兴趣和态度。
errVIRTUAL REALITY
IF5
err2025-04-24
err0
errOAAI
errLam, Jerlyn; Qiu, Lin; Xie, Tian; Lou, Chen; Chan, Sarah Hian May
err分享
err收藏
A machine learning-based predictive model for predicting early neurological deterioration in lenticulostriate atheromatous disease-related infarction
errFRONTIERS IN NEUROSCIENCE
IF3.2
err2024-12-11
err0
errOAAI
errJiang, Zhuangzhuang; Xu, Dongjuan; Li, Hongfei; Wu, Xiaolan; Fang, Yuan; Lou, Chen
err分享
err收藏
Local brands can't be so gay: the effect of gay imagery explicitness on locally vs. globally positioned brands in China
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2024-12-09
err0
PREAI
errZhang, Langcheng; Zhou, Xuan; Lou, Chen; Qiu, Haoran
err分享
err收藏
When Social Media Gets Political: How Message-Platform Match Affects Consumer Responses to Brand Activism Advertising
errJOURNAL OF ADVERTISING
IF7
err2024-05-20
err1
PREAI
errZhou, Xuan; Lou, Chen; Huang, Xun (Irene)
err分享
err收藏
Social media influencers helping the world? uncovering their advantages and tipping factors in cause-related marketing
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2024-05-07
err3
PREAI
errLou, Chen; Zhou, Xuan; Xu, Qinyue
err分享
err收藏
Modeling the Effects of Streamer Characteristics and Platform Affordances in Livestreaming E-Commerce: A Mixed-Methods Approach
errJOURNAL OF CURRENT ISSUES AND RESEARCH IN ADVERTISING
IF2.9
err2023-09-25
err3
PREAI
errZhou, Xuan; Lou, Chen
err分享
err收藏
Do cultural orientations moderate the effect of online review features on review helpfulness? A case study of online movie reviews
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2023-07-01
err11
errOAAI
errKong, Juan; Lou, Chen
err分享
err收藏
Transcendent Brand Activism Advertising: Explicating the Roles of Color and Message Framing in Advertising Effectiveness
errJOURNAL OF ADVERTISING
IF7
err2023-06-08
err14
PREAI
errZhou, Xuan; Lou, Chen; Huang, Xun (Irene)
err分享
err收藏
Realistic skin vs. flawless skin: explicating the appeal of retouch-free advertising among Chinese women
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2023-01-10
err4
PREAI
errYang, Tingting; Lou, Chen; Tandoc, Edson C. C.
err分享
err收藏
Authentically Fake? How Consumers Respond to the Influence of Virtual Influencers真的假的？消费者如何应对虚拟影响者的影响
errJOURNAL OF ADVERTISING
IF7
err2022-12-22
err131
PREAI
errLou, Chen; Kiew, Siu Ting Josie; Chen, Tao; Lee, Tze Yen Michelle; Ong, Jia En Celine; Phua, ZhaoXi
err分享
err收藏
The rosy world of influencer marketing? Its bright and dark sides, and future research recommendations
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2022-11-02
err32
errOAAI
errHudders, Liselot; Lou, Chen
err分享
err收藏
Influencer Marketing on Social Media: How Different Social Media Platforms Afford Influencer-Follower Relation and Drive Advertising Effectiveness
errJOURNAL OF CURRENT ISSUES AND RESEARCH IN ADVERTISING
IF2.9
err2022-10-04
err26
PREAI
errLou, Chen; Taylor, Charles R.; Zhou, Xuan
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
C
Charles R. Taylor
H 指数: 62 · 论文数: 396
Shigang Chen 封面图
Shigang Chen (Shigang Chen)
H 指数: 52 · 论文数: 415
E
Edson C. Tandoc
H 指数: 48 · 论文数: 245
P
Pang‐Ning Tan
H 指数: 47 · 论文数: 242
J
Juan Kong
H 指数: 44 · 论文数: 184
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