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M

Munyaradzi W. Nyadzayo

University of Wollongong in Dubai

23H指数
58论文数
2.2K被引数
收录论文 30
发表时间
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Stigma to skepticism: online consumer narratives of obesity management medications从污名到怀疑：在线消费者对肥胖管理药物的故事叙述
errinformation, communication & society
IF0
err2026-05-24
err0
PREAI
errRumaila Abbas; Munyaradzi W. Nyadzayo
err分享
err收藏
The relationship between citizen readiness and the intention to continuously use smart city services: Mediating effects of satisfaction and discomfort
errTECHNOLOGY IN SOCIETY
IF12.5
err2022-11-01
err14
PREAI
errEl Barachi, May; Abu Salim, Taghreed; Nyadzayo, Munyaradzi W.; Mathew, Sujith; Badewi, Amgad; Amankwah-Amoah, Joseph
err分享
err收藏
Integrating B2B and B2C research to explain industrial buyer behavior
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2022-10-01
err2
PREAI
errCasidy, Riza; Mohan, Mayoor; Nyadzayo, Munyaradzi
err分享
err收藏
Leveraging consumer behavior research to forge new insights into B2B buyer behavior: Contextualizing extant research and developing a research agenda
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2022-08-01
err12
PREAI
errMohan, Mayoor; Casidy, Riza; Thaichon, Park; Nyadzayo, Munyaradzi
err分享
err收藏
Exploring the role of relationship management and relationship quality in B2B: empirical insights and future research directions
errJOURNAL OF BUSINESS & INDUSTRIAL MARKETING
IF4.3
err2022-07-29
err29
PREAI
errLasrado, Flevy; Thaichon, Park; Nyadzayo, Munyaradzi W.
err分享
err收藏
The manifestation of brand engagement in self-concept through customer word-of-mouth behavior品牌参与通过顾客口碑行为在自我概念中的表现
errJOURNAL OF STRATEGIC MARKETING
IF3.1
err2022-07-15
err5
PREAI
errLeckie, Civilai; Nyadzayo, Munyaradzi W.; Johnson, Lester W.
err分享
err收藏
Customer participation, innovative aspects of services and outcomes客户参与，服务和成果的创新方面
errMARKETING INTELLIGENCE & PLANNING
IF5.4
err2022-07-15
err8
PREAI
errNyadzayo, Munyaradzi W.; Leckie, Civilai; Johnson, Lester W.
err分享
err收藏
Customer brand engagement and co-production: an examination of key boundary conditions in the sharing economy
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2022-06-29
err13
PREAI
errCasidy, Riza; Leckie, Civilai; Nyadzayo, Munyaradzi Wellington; Johnson, Lester W.
err分享
err收藏
Maximizing customer adoption outcomes in emerging industrial markets via supplier innovativeness and relationship quality
errJOURNAL OF BUSINESS & INDUSTRIAL MARKETING
IF4.3
err2022-06-28
err5
PREAI
errNyadzayo, Munyaradzi W.; Casidy, Riza; Mohan, Mayoor
err分享
err收藏
Business customer virtual interaction: enhancing value creation in B2B markets in the post-COVID-19 era - an SME perspective商业客户虚拟互动: 增强post-COVID-19时代B2B市场的价值创造 -- 中小企业视角
errJOURNAL OF BUSINESS & INDUSTRIAL MARKETING
IF4.3
err2022-04-27
err18
PREAI
errFready, Samby; Vel, Prakash; Nyadzayo, Munyaradzi W.
err分享
err收藏
Customer identification: The missing link between relationship quality and supplier performance
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2021-08-01
err27
PREAI
errMohan, Mayoor; Nyadzayo, Munyaradzi W.; Casidy, Riza
err分享
err收藏
The effect of equity on value co-creation in business relationships
errJOURNAL OF BUSINESS & INDUSTRIAL MARKETING
IF4.3
err2021-07-19
err14
PREAI
errGupta, Samir; Zhou, Jing; Feng, Shanfei; Nyadzayo, Munyaradzi W.
err分享
err收藏
Relationship factors and firms' willingness-to-pay: A comparison of east-west settings
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2020-11-01
err16
PREAI
errNyadzayo, Munyaradzi W.; Mohan, Mayoor; Casidy, Riza
err分享
err收藏
Service innovation and adoption in industrial markets: An SME perspective
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2020-08-01
err46
PREAI
errCasidy, Riza; Nyadzayo, Munyaradzi; Mohan, Mayoor
err分享
err收藏
Franchisee advisory councils and justice: franchisees finding their voice
errJOURNAL OF STRATEGIC MARKETING
IF3.1
err2020-06-15
err6
PREAI
errGrace, Anthony; Frazer, Lorelle; Weaven, Scott; Perkins, Helen; Shao, Wei; Nyadzayo, Munyaradzi
err分享
err收藏
The impact of relational drivers on customer brand engagement and brand outcomes
errJOURNAL OF BRAND MANAGEMENT
IF4.1
err2020-05-16
err48
PREAI
errNyadzayo, Munyaradzi W.; Leckie, Civilai; Johnson, Lester W.
err分享
err收藏
Drivers and outcomes of brand engagement in self-concept for luxury fashion brands
errJOURNAL OF FASHION MARKETING AND MANAGEMENT
IF3.3
err2020-04-02
err42
PREAI
errNyadzayo, Munyaradzi W.; Johnson, Lester W.; Rossi, Monica
err分享
err收藏
Differential roles of push and pull factors on escape for travel: Personal and social identity perspectives推拉因素对旅行逃生的不同作用: 个人和社会身份视角
errINTERNATIONAL JOURNAL OF TOURISM RESEARCH
IF5.7
err2020-02-13
err16
errOAAI
errMichael, Noela; Nyadzayo, Munyaradzi W.; Michael, Ian; Balasubramanian, Sreejith
err分享
err收藏
B2B purchase engagement: Examining the key drivers and outcomes in professional services
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2020-02-01
err52
errOAAI
errNyadzayo, Munyaradzi W.; Casidy, Riza; Thaichon, Park
err分享
err收藏
Drivers and outcomes of relationship quality with professional service firms: An SME owner-manager perspective
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2019-04-01
err68
PREAI
errCasidy, Riza; Nyadzayo, Munyaradzi
err分享
err收藏

研究方向

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合作期刊
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Lester W. Johnson
H 指数: 57 · 论文数: 378
J
Joseph Amankwah‐Amoah
H 指数: 50 · 论文数: 290
V
Vijay Pereira
H 指数: 47 · 论文数: 377
P
Park Thaichon
H 指数: 40 · 论文数: 244
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