Cleopatra Veloutsou - Publications, H-index & Citations

Cleopatra Veloutsou

university of glasgow

40H指数

37论文数

7.9K被引数

收录论文 10

发表时间

Enlightening the brand building-audience response link (vol 30, pg 550, 2023)

JOURNAL OF BRAND MANAGEMENT

IF4.1

2023-10-19

OAAI

Veloutsou, Cleopatra

Enlightening the brand building-audience response link

JOURNAL OF BRAND MANAGEMENT

IF4.1

2023-05-13

OAAI

Veloutsou, Cleopatra

Digital ecosystem and consumer engagement: A socio-technical perspective

JOURNAL OF BUSINESS RESEARCH

IF9.8

2020-12-01

OAAI

Morgan-Thomas, Anna; Dessart, Laurence; Veloutsou, Cleopatra

Editorial

JOURNAL OF PRODUCT AND BRAND MANAGEMENT

IF5.7

2017-11-20

OAAI

Veloutsou, Cleopatra

Working consumers: Co-creation of brand identity, consumer identity and brand community identity

JOURNAL OF BUSINESS RESEARCH

IF9.8

2017-01-01

229

OAAI

Black, Iain; Veloutsou, Cleopatra

Decoding the complexity of the consumer-based brand equity process

JOURNAL OF BUSINESS RESEARCH

IF9.8

2016-11-01

110

OAAI

Chatzipanagiotou, Kalliopi; Veloutsou, Cleopatra; Christodoulides, George

Beyond technology acceptance: Brand relationships and online brand experience

JOURNAL OF BUSINESS RESEARCH

IF9.8

2013-01-01

338

PREAI

Morgan-Thomas, Anna; Veloutsou, Cleopatra

Introduction: Thought leadership in brand management

JOURNAL OF BUSINESS RESEARCH

IF9.8

2010-11-01

PREAI

Jevons, Colin; Veloutsou, Cleopatra; Christodoulides, George; de Chernatony, Leslie

Brand relationships through brand reputation and brand tribalism

JOURNAL OF BUSINESS RESEARCH

IF9.8

2009-03-01

355

PREAI

Veloutsou, Cleopatra; Moutinho, Luiz

Introduction: Special issue on advances in brand management

JOURNAL OF BUSINESS RESEARCH

IF9.8

2009-03-01

PREAI

de Chernatony, Leslie; Veloutsou, Cleopatra; Christodoulides, George; Cottam, Susan

研究方向