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Leslie de Chernatony

University of Birmingham

66H指数
251论文数
1.6W被引数
收录论文 29
发表时间
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Managing brand identity: effects on the employees
err2017-02-06
err25
errOAAI
errBravo, Rafael; Buil, Isabel; de Chernatony, Leslie; Martinez, Eva
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Factors influencing consumer evaluations of gift promotions
err2013-03-29
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PREAI
errBuil, Isabel; de Chernatony, Leslie; Montaner, Teresa
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Introduction: thought leadership in brand management简介: 品牌管理中的思想领导力
err2013-02-01
err2
PREAI
errMerrilees, Bill; Wallace, Elaine; Buil, Isabel; de Chernatony, Leslie; Guest, Duncan
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Building bank brands: How leadership behavior influences employee commitment
err2013-02-01
err99
PREAI
errWallace, Elaine; de Chernatony, Leslie; Buil, Isabel
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Examining the role of advertising and sales promotions in brand equity creation
err2013-01-01
err259
PREAI
errBuil, Isabel; de Chernatony, Leslie; Martinez, Eva
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Introduction: Thought leadership in brand management
err2010-11-01
err1
PREAI
errJevons, Colin; Veloutsou, Cleopatra; Christodoulides, George; de Chernatony, Leslie
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Testing gronroos' model in the financial services sector
err2010-09-08
err7
PREAI
errSanghera, J; de Chernatony, L; Brown, A
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Brand extension strategies: perceived fit, brand type, and culture influences
err2009-11-13
err80
PREAI
errBuil, Isabel; de Chernatony, Leslie; Hem, Leif E.
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Introduction: Special issue on advances in brand management
err2009-03-01
err3
PREAI
errde Chernatony, Leslie; Veloutsou, Cleopatra; Christodoulides, George; Cottam, Susan
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Classifying, identifying and managing the service brand saboteur
err2008-03-01
err21
PREAI
errWallace, Elaine; de Chernatony, Leslie
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