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A

Abhijit Roy

Howard University

20H指数
101论文数
1.3K被引数
收录论文 9
发表时间
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Evolution of Generative AI's Influence on B2B vs. B2C Sales Service Management: A Foreseeable Future生成式人工智能对B2B与B2C销售服务管理影响的演变：一个可预见的未来
errServices Marketing Quarterly
IF1.6
err2025-12-01
err0
PREAI
errRoy, Abhijit
err分享
err收藏
Social capital, communication, online gaming intentions and acceptance in multiplayer online gaming: integrating the perspectives of media system dependency theory and stimulus organism response modelAnubha, A., Shome, S., & Roy, A. (2026). 社会资本、沟通、在线游戏意图与多人在线游戏中的接受度：整合媒介系统依赖理论和刺激-有机体-反应模型。市场营销智能与规划，44(3)，590–629. [Google Scholar] [CrossRef]
errMarketing Intelligence & Planning
IF0
err2025-09-26
err0
PREAI
errAnubha Anubha; Samik Shome; Abhijit Roy
err分享
err收藏
Unveiling the Role of Consumer-Based Brand Authenticity on Purchase Intentions in a Masstige Context: Brand Trust as a Mediator揭示基于消费者的品牌真实性在Masstige背景下的购买意向中的作用：品牌信任作为中介变量
errJOURNAL OF INTERNATIONAL CONSUMER MARKETING
IF2.8
err2025-09-01
err0
PREAI
errAnubha, Anubha; Roy, Abhijit
err分享
err收藏
A Dual Process Model of the Influence of Recommender Systems on Purchase Intentions in Online Shopping Environments在线购物环境中推荐系统对购买意愿影响的双过程模型
errJOURNAL OF INTERNET COMMERCE
IF4.3
err2022-03-16
err4
PREAI
errXu, Lina; Roy, Abhijit; Niculescu, Mihai
err分享
err收藏
The Haves and the Have Nots: A Brief and Idiosyncratic History of Global Inequality
errJOURNAL OF MACROMARKETING
IF2.3
err2014-01-06
err0
PREAI
errRoy, Abhijit
err分享
err收藏
Branding beyond prejudice: Navigating multicultural marketplaces for consumer well-being超越偏见的品牌: 为消费者的福祉导航多元文化市场
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2013-08-01
err44
errOAAI
errKipnis, Eva; Broderick, Amanda J.; Demangeot, Catherine; Adkins, Natalie Ross; Ferguson, Nakeisha S.; Henderson, Geraldine Rosa; Johnson, Guillaume; Mandiberg, James M.; Mueller, Rene Dentiste; Pullig, Chris; Roy, Abhijit; Zuniga, Miguel Angel
err分享
err收藏
Stealth marketing as a strategy隐形营销作为一种战略
errBUSINESS HORIZONS
IF7
err2010-01-01
err39
PREAI
errRoy, Abhijit; Chattopadhyay, Satya P.
err分享
err收藏
The interrelationships between television viewing, values and perceived well-being: A global perspective电视观看，价值观和感知幸福感之间的相互关系: 全球视角
errJOURNAL OF INTERNATIONAL BUSINESS STUDIES
IF9
err2008-02-14
err39
PREAI
errSpeck, Sandra K. Smith; Roy, Abhijit
err分享
err收藏
Leveraging affiliations by marketing to and through associations通过向协会和通过协会进行营销来利用从属关系
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2007-04-01
err9
PREAI
errRoy, Abhijit; Berger, Paul D.
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
C
Chris Pullig
H 指数: 28 · 论文数: 62
A
Amanda J. Broderick
H 指数: 27 · 论文数: 78
M
Miguel Ángel Zúñiga
H 指数: 23 · 论文数: 101
C
Catherine Demangeot
H 指数: 21 · 论文数: 93
G
Geraldine Rosa Henderson
H 指数: 18 · 论文数: 72
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