Geraldine Rosa Henderson

Loyola University Chicago

18H指数

72论文数

1.3K被引数

收录论文 8

发表时间

Weight Loss Through Virtual Support Communities: A Role for Identity-based Motivation in Public Commitment

JOURNAL OF INTERACTIVE MARKETING

IF7.8

2022-01-31

PREAI

Bradford, Tonya Williams; Grier, Sonya A.; Henderson, Geraldine Rosa

Intercultural competence and customer facial recognition

JOURNAL OF SERVICES MARKETING

IF4.5

2018-08-10

PREAI

Henderson, Geraldine Rosa; Rank-Christman, Tracy; White, Tiffany Barnett; Grantham, Kimberly Dillon; Ostrom, Amy L.; Lynch, John G.

(Virtual) ethnicity, the Internet, and well-being

marketing theory and practice

IF2.8

2014-10-13

OAAI

Lindridge, Andrew; Henderson, Geraldine Rosa; Ekpo, Akon E.

Branding beyond prejudice: Navigating multicultural marketplaces for consumer well-being 超越偏见的品牌: 为消费者的福祉导航多元文化市场

JOURNAL OF BUSINESS RESEARCH

IF9.8

2013-08-01

OAAI

Kipnis, Eva; Broderick, Amanda J.; Demangeot, Catherine; Adkins, Natalie Ross; Ferguson, Nakeisha S.; Henderson, Geraldine Rosa; Johnson, Guillaume; Mandiberg, James M.; Mueller, Rene Dentiste; Pullig, Chris; Roy, Abhijit; Zuniga, Miguel Angel

The Ian's pizza tribe: Reconceptualizing cross-cultural research in the digital age

JOURNAL OF BUSINESS RESEARCH

IF9.8

2013-03-01

PREAI

Henderson, Geraldine Rosa; Guzman, Francisco; Huff, Lenard; Motley, Carol M.

From despicable to collectible - The evolution of collective memories for and the value of black advertising memorabilia

JOURNAL OF ADVERTISING

IF7

2004-10-01

PREAI

Baker, SM; Motley, CM; Henderson, GR

Exploring collective memories associated with African-American advertising memorabilia - The good, the bad, and the ugly

JOURNAL OF ADVERTISING

IF7

2003-04-01

PREAI

Motley, CM; Henderson, GR; Baker, SM

Brand diagnostics: Mapping branding effects using consumer associative networks

EUROPEAN JOURNAL OF OPERATIONAL RESEARCH

IF6

1998-12-01

158

PREAI

Henderson, GR; Iacobucci, D; Calder, BJ

研究方向