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P

Pierre Desmet

centre national de la recherche scientifique (cnrs)

13H指数
115论文数
735被引数
收录论文 6
发表时间
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Drivers of Consumers' Willingness to Answer an eWOM Solicitation for a Time-Limited Offer
errJOURNAL OF INTERACTIVE MARKETING
IF7.8
err2022-04-11
err1
PREAI
errLacan, Camille; Le Nagard, Emmanuelle; Desmet, Pierre
err分享
err收藏
Effectiveness of measures assessing response to price information
errJOURNAL OF PRODUCT AND BRAND MANAGEMENT
IF5.7
err2016-11-21
err8
PREAI
errDesmet, Pierre
err分享
err收藏
How retailer money-back guarantees influence consumer preferences for retailer versus national brands
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2014-09-01
err20
PREAI
errDesmet, Pierre
err分享
err收藏
Refund depth effects on the impact of price-beating guarantees
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2012-05-01
err10
PREAI
errDesmet, Pierre; Le Nagard, Emmanuelle; Vinzi, Vincenzo Esposito
err分享
err收藏
Are emotions consequences of affective expectations? A commentary essay
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2010-08-01
err8
PREAI
errDesmet, Pierre
err分享
err收藏
Estimation of product category sales responsiveness to allocated shelf space
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err1998-12-01
err129
PREAI
errDesmet, P; Renaudin, V
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
E
Emmanuelle Le Nagard
H 指数: 8 · 论文数: 79
C
Camille Lacan
H 指数: 3 · 论文数: 29
L
Le Nagard, Emmanuelle
H 指数: 0 · 论文数: 2
V
Vinzi, Vincenzo Esposito
H 指数: 0 · 论文数: 8
R
Renaudin, V
H 指数: 0 · 论文数: 1
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