Suzanne Altobello Nasco - Publications, H-index & Citations

Suzanne Altobello Nasco

University of North Carolina at Pembroke

15H指数

34论文数

1.6K被引数

收录论文 7

发表时间

Consumers' decision-making self-efficacy for service purchases: construct conceptualization and scale

JOURNAL OF SERVICES MARKETING

IF4.5

2021-09-22

PREAI

Hale, Dena; Thakur, Ramendra; Riggs, John; Altobello, Suzanne

Message exposure with friends: The role of social context on attitudes toward prominently placed brands

JOURNAL OF CONSUMER BEHAVIOUR

IF5.2

2013-03-21

PREAI

Coker, Kesha K.; Altobello, Suzanne A.; Balasubramanian, Siva K.

Information search for home, medical, and financial services by mature consumers

JOURNAL OF SERVICES MARKETING

IF4.5

2009-07-03

PREAI

Nasco, Suzanne Altobello; Hale, Dena

The CAT Model: Extensions and Moderators of Dominance in Technology Acceptance

PSYCHOLOGY & MARKETING

IF9.1

2008-09-11

PREAI

Nasco, Suzanne A.; Kulviwat, Songpol; Kumar, Anand; Bruner, Gordon C., II

Comparing consumer responses to advertising and non-advertising mobile communications

PSYCHOLOGY & MARKETING

IF9.1

2008-07-10

PREAI

Nasco, Suzanne Altobello; Bruner, Gordon C., II

Toward a unified theory of consumer acceptance technology

PSYCHOLOGY & MARKETING

IF9.1

2007-11-07

311

PREAI

Kulviwat, Songpol; Bruner, Gordon C., II; Kumar, Anand; Nasco, Suzanne A.; Clark, Terry

Stimulus context and the formation of consumer ideals

JOURNAL OF CONSUMER RESEARCH

IF6.4

2004-06-01

PREAI

Cooke, ADJ; Janiszewski, C; Cunha, M; Nasco, SA; De Wilde, E

研究方向