Siva K. Balasubramanian - Publications, H-index & Citations

Siva K. Balasubramanian

illinois institute of technology

28H指数

128论文数

4.0K被引数

收录论文 18

发表时间

Product placement repetition in audio and visual modalities: effects on brand attitudes 音频和视觉模态中的产品植入重复：对品牌态度的影响

International Journal of Advertising

IF5.9

2026-06-23

PREAI

Deepa Pillai; Siva K. Balasubramanian

Mitigating healthcare supply chain challenges under disaster conditions: a holistic AI-based analysis of social media data

INTERNATIONAL JOURNAL OF PRODUCTION RESEARCH

IF7.3

2024-02-16

PREAI

Kumar, Vishwa V.; Sahoo, Avimanyu; Balasubramanian, Siva K.; Gholston, Sampson

Priming movie product placements: New insights from a Cross-National case study

INTERNATIONAL JOURNAL OF ADVERTISING

IF5.9

2021-07-13

PREAI

Balasubramanian, Siva K.; Gistri, Giacomo

Twitter Presence and Experience Improve Corporate Social Responsibility Outcomes

JOURNAL OF BUSINESS ETHICS

IF6.7

2020-05-27

PREAI

Balasubramanian, Siva K.; Fang, Yiwei; Yang, Zihao

Responses to customized products: the consumers' behavioral intentions

JOURNAL OF SERVICES MARKETING

IF4.5

2015-07-13

PREAI

Jiang, Pingjun; Balasubramanian, Siva K.; Lambert, Zarrel V.

Attitudes and related perceptions about product placement: a comparison of Finland, Italy and the United States

INTERNATIONAL JOURNAL OF ADVERTISING

IF5.9

2015-04-22

PREAI

Sabour, Nadia I.; Pillai, Deepa; Gistri, Giacomo; Balasubramanian, Siva K.

An empirical comparison of market efficiency: Electronic marketplaces vs. traditional retail formats

ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS

IF6.3

2014-03-01

PREAI

Jiang, Pingjun; Balasubramanian, Siva K.

Message exposure with friends: The role of social context on attitudes toward prominently placed brands

JOURNAL OF CONSUMER BEHAVIOUR

IF5.2

2013-03-21

PREAI

Coker, Kesha K.; Altobello, Suzanne A.; Balasubramanian, Siva K.

Consumer valuation of health attributes for soy-based food: A choice modeling approach 消费者对大豆食品健康属性的评估: 一种选择建模方法

FOOD POLICY

IF6

2012-06-01

PREAI

Chang, Jae Bong; Moon, Wanki; Balasubramanian, Siva K.

Health claims and consumers' behavioral intentions: The case of soy-based food

FOOD POLICY

IF6

2011-08-01

PREAI

Moon, Wanki; Balasubramanian, Siva K.; Rimal, Arbindra

Soyfood consumption - Effects of perceived product attributes and the food and drug administration allowed health claims

BRITISH FOOD JOURNAL

IF4.2

2008-06-13

PREAI

Rimal, Arbindra; Moon, Wanki; Balasubramanian, Siva K.

LONG-TERM FORECASTING WITH INNOVATION DIFFUSION-MODELS - THE IMPACT OF REPLACEMENT PURCHASES

JOURNAL OF FORECASTING

IF2.7

2006-09-21

PREAI

KAMAKURA, WA; BALASUBRAMANIAN, SK

The impact of high-quality firm achievements on shareholder value: Focus on Malcolm Baldrige and J. D. Power and Associates Awards

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE

IF10.1

2005-10-01

PREAI

Balasubramanian, SK; Mathur, I; Thakur, R

Agro-biotechnology and organic food purchase in the United Kingdom

BRITISH FOOD JOURNAL

IF4.2

2005-02-01

PREAI

Rimal, AP; Moon, W; Balasubramanian, S

Consumers' search and use of nutrition information: The challenge and promise of the Nutrition Labeling and Education Act 消费者对营养信息的搜索和使用: 营养标签和教育法的挑战和承诺

JOURNAL OF MARKETING

IF10.4

2002-07-01

257

PREAI

Balasubramanian, SK; Cole, C

A comparative analysis of three communication formats: Advertising, infomercial and direct experience

JOURNAL OF ADVERTISING

IF7

2000-12-01

PREAI

Singh, M; Balasubramanian, SK; Chakraborty, G

AGE-DIFFERENCES IN CONSUMERS SEARCH FOR INFORMATION - PUBLIC-POLICY IMPLICATIONS

JOURNAL OF CONSUMER RESEARCH

IF6.4

1993-06-01

177

PREAI

COLE, CA; BALASUBRAMANIAN, SK

MEASURING CONSUMER ATTITUDES TOWARD THE MARKETPLACE WITH TAILORED INTERVIEWS

JOURNAL OF MARKETING RESEARCH

IF5

1989-08-01

PREAI

BALASUBRAMANIAN, SK; KAMAKURA, WA

研究方向