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B

Brian Sternthal

Northwestern University

48H指数
98论文数
1.3W被引数
收录论文 26
发表时间
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Confidence in research findings depends on theory
errBEHAVIORAL AND BRAIN SCIENCES
IF13.7
err2024-02-05
err0
errOAAI
errGal, David; Sternthal, Brian; Calder, Bobby J.
err分享
err收藏
Beyond Numbers: An Ambiguity-Accessibility-Applicability Framework to Explain the Attraction Effect
errJOURNAL OF CONSUMER RESEARCH
IF6.4
err2023-02-14
err5
PREAI
errHe, Sharlene; Sternthal, Brian
err分享
err收藏
Distinguishing Constructs from Variables in Designing Research
errJOURNAL OF CONSUMER PSYCHOLOGY
IF6.1
err2021-02-15
err28
PREAI
errCalder, Bobby J.; Brendl, C. Miguel; Tybout, Alice M.; Sternthal, Brian
err分享
err收藏
The Effects of Consumer Prior Knowledge and Processing Strategies on Judgments
errJOURNAL OF MARKETING RESEARCH
IF5
err2010-04-01
err100
PREAI
errHong, Jiewen; Sternthal, Brian
err分享
err收藏
Value from Regulatory Construal Fit: The Persuasive Impact of Fit between Consumer Goals and Message Concreteness
errJOURNAL OF CONSUMER RESEARCH
IF6.4
err2010-02-01
err518
PREAI
errLee, Angela Y.; Keller, Punam Anand; Sternthal, Brian
err分享
err收藏
Parity Product Features Can Enhance or Dilute Brand Evaluation: The Influence of Goal Orientation and Presentation Format
errJOURNAL OF CONSUMER RESEARCH
IF6.4
err2009-06-01
err38
PREAI
errMalaviya, Prashant; Sternthal, Brian
err分享
err收藏
The Effect of Regulatory Orientation and Decision Strategy on Brand Judgments
errJOURNAL OF CONSUMER RESEARCH
IF6.4
err2009-04-01
err67
PREAI
errWan, Echo Wen; Hong, Jiewen; Sternthal, Brian
err分享
err收藏
Consumer decision making and aging: A commentary
errJOURNAL OF CONSUMER PSYCHOLOGY
IF6.1
err2009-01-29
err10
PREAI
errSternthal, Brian; Bonezzi, Andrea
err分享
err收藏
The Effects of a Different Category Context on Target Brand Evaluations
errJOURNAL OF CONSUMER RESEARCH
IF6.4
err2008-12-01
err22
PREAI
errNam, Myungwoo; Sternthal, Brian
err分享
err收藏
Regulating the effects of depletion through monitoring
errPERSONALITY AND SOCIAL PSYCHOLOGY BULLETIN
IF2.9
err2008-01-01
err108
errOAAI
errWan, Echo Wen; Sternthal, Brian
err分享
err收藏
Information accessibility as a moderator of judgments: The role of content versus retrieval ease
errJOURNAL OF CONSUMER RESEARCH
IF6.4
err2005-06-01
err71
PREAI
errTybout, AM; Sternthal, B; Malaviya, P; Bakamitsos, GA; Park, SB
err分享
err收藏
The influence of negation on product evaluations
errJOURNAL OF CONSUMER RESEARCH
IF6.4
err2004-12-01
err39
PREAI
errGrant, SJ; Malaviya, P; Sternthal, B
err分享
err收藏
The moderating effect of knowledge and resources on the persuasive impact of analogies
errJOURNAL OF CONSUMER RESEARCH
IF6.4
err2001-09-01
err132
PREAI
errRoehm, ML; Sternthal, B
err分享
err收藏
The effects of positive mood on memory
errJOURNAL OF CONSUMER RESEARCH
IF6.4
err1999-09-01
err177
PREAI
errLee, AY; Sternthal, B
err分享
err收藏
Ad repetition in a cluttered environment: The influence of type of processing
errPSYCHOLOGY & MARKETING
IF9.1
err1999-03-01
err29
PREAI
errMalaviya, P; Meyers-Levy, J; Sternthal, B
err分享
err收藏
The effect of type of elaboration on advertisement processing and judgment
errJOURNAL OF MARKETING RESEARCH
IF5
err1996-11-01
err73
PREAI
errMalaviya, P; Kisielius, J; Sternthal, B
err分享
err收藏
A 2-FACTOR EXPLANATION OF ASSIMILATION AND CONTRAST EFFECTS
errJOURNAL OF MARKETING RESEARCH
IF5
err1993-08-01
err173
PREAI
errMEYERSLEVY, J; STERNTHAL, B
err分享
err收藏
GENDER DIFFERENCES IN THE USE OF MESSAGE CUES AND JUDGMENTS
errJOURNAL OF MARKETING RESEARCH
IF5
err1991-02-01
err357
PREAI
errMEYERSLEVY, J; STERNTHAL, B
err分享
err收藏
EASE OF MESSAGE PROCESSING AS A MODERATOR OF REPETITION EFFECTS IN ADVERTISING
errJOURNAL OF MARKETING RESEARCH
IF5
err1990-08-01
err237
PREAI
errANAND, P; STERNTHAL, B
err分享
err收藏
THE EFFECTS OF KNOWLEDGE, MOTIVATION, AND TYPE OF MESSAGE ON AD PROCESSING AND PRODUCT JUDGMENTS
errJOURNAL OF CONSUMER RESEARCH
IF6.4
err1990-06-01
err241
PREAI
errMAHESWARAN, D; STERNTHAL, B
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
B
Bobby J. Calder
H 指数: 46 · 论文数: 188
A
Alice M. Tybout
H 指数: 36 · 论文数: 105
A
Angela Y. Lee
H 指数: 36 · 论文数: 141
D
Durairaj Maheswaran
H 指数: 36 · 论文数: 98
D
David Gal
H 指数: 30 · 论文数: 124
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