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B

Bobby J. Calder

Northwestern University

46H指数
188论文数
1.1W被引数
收录论文 26
发表时间
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Integrating the customer equity and brand equity approaches to the financial value of marketing将客户资产和品牌资产方法整合到营销的财务价值中
errJOURNAL OF MARKETING ANALYTICS
IF3.5
err2024-03-16
err1
PREAI
errCalder, Bobby J.; Malthouse, Edward C.; Omatoi, Joe
err分享
err收藏
Confidence in research findings depends on theory
errBEHAVIORAL AND BRAIN SCIENCES
IF13.7
err2024-02-05
err0
errOAAI
errGal, David; Sternthal, Brian; Calder, Bobby J.
err分享
err收藏
Commentaries on Scale use and abuse: Toward best practices in the deployment of scales
errJOURNAL OF CONSUMER PSYCHOLOGY
IF6.1
err2022-09-15
err6
errOAAI
errKatsikeas, Constantine S.; Madan, Shilpa; Brendl, Miguel; Calder, Bobby J.; Lehmann, Donald R.; Baumgartner, Hans; Weijters, Bert; Wang, Mo; Huang, Chengquan; Huber, Joel
err分享
err收藏
Customer interaction strategy, brand purpose and brand communities顾客互动策略、品牌目标与品牌社群
errJOURNAL OF SERVICE MANAGEMENT
IF7.9
err2022-02-28
err12
PREAI
errCalder, Bobby J.
err分享
err收藏
Distinguishing Constructs from Variables in Designing Research
errJOURNAL OF CONSUMER PSYCHOLOGY
IF6.1
err2021-02-15
err28
PREAI
errCalder, Bobby J.; Brendl, C. Miguel; Tybout, Alice M.; Sternthal, Brian
err分享
err收藏
B2B content marketing for professional services: In-person versus digital contacts
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2019-08-01
err71
PREAI
errWang, Wei-Lin; Malthouse, Edward Carl; Calder, Bobby; Uzunoglu, Ebru
err分享
err收藏
Brand marketing, big data and social innovation as future research directions for engagement
errhospitality marketing management
IF3
err2016-04-04
err69
PREAI
errCalder, Bobby J.; Malthouse, Edward C.; Maslowska, Ewa
err分享
err收藏
Evidence that user-generated content that produces engagement increases purchase behaviours
errhospitality marketing management
IF3
err2016-03-04
err135
PREAI
errMalthouse, Edward C.; Calder, Bobby J.; Kim, Su Jung; Vandenbosch, Mark
err分享
err收藏
Focusing on the Reader: Engagement Trumps Satisfaction
errJOURNALISM & MASS COMMUNICATION QUARTERLY
IF3.6
err2012-09-05
err36
PREAI
errMersey, Rachel Davis; Malthouse, Edward C.; Calder, Bobby J.
err分享
err收藏
Engagement and Experiences: Comment on Brodie, Hollenbeek, Juric, and Ilic (2011)
errJOURNAL OF SERVICE RESEARCH
IF8.6
err2011-09-23
err49
PREAI
errMalthouse, Edward C.; Calder, Bobby J.
err分享
err收藏
An Experimental Study of the Relationship between Online Engagement and Advertising Effectiveness网络参与度与广告效果关系的实验研究
errJOURNAL OF INTERACTIVE MARKETING
IF7.8
err2009-11-01
err699
PREAI
errCalder, Bobby J.; Malthouse, Edward C.; Schaedel, Ute
err分享
err收藏
Media engagement and advertising: Transportation, matching, transference and intrusion
errJOURNAL OF CONSUMER PSYCHOLOGY
IF6.1
err2009-06-13
err88
PREAI
errWang, Jing; Calder, Bobby J.
err分享
err收藏
The behavioral score approach to dependent variables
errJOURNAL OF CONSUMER PSYCHOLOGY
IF6.1
err2008-01-25
err6
PREAI
errCalder, BJ; Malthouse, EC
err分享
err收藏
The effects of media context experiences on advertising effectiveness
errJOURNAL OF ADVERTISING
IF7
err2007-10-01
err81
PREAI
errMalthouse, Edward C.; Calder, Bobby J.; Tamhane, Ajit
err分享
err收藏
Media transportation and advertising
errJOURNAL OF CONSUMER RESEARCH
IF6.4
err2006-09-01
err180
errOAAI
errWang, Jing; Calder, Bobby J.
err分享
err收藏
A vision of theory, research, and the future of business schools
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err1999-07-01
err55
PREAI
errCalder, BJ; Tybout, AM
err分享
err收藏
Brand diagnostics: Mapping branding effects using consumer associative networks
errEUROPEAN JOURNAL OF OPERATIONAL RESEARCH
IF6
err1998-12-01
err158
PREAI
errHenderson, GR; Iacobucci, D; Calder, BJ
err分享
err收藏
PERCEPTUAL ORGANIZATION IN TASK-PERFORMANCE
errORGANIZATIONAL BEHAVIOR AND HUMAN DECISION PROCESSES
IF3.8
err1987-12-01
err7
PREAI
errSANDELANDS, LE; CALDER, BJ
err分享
err收藏
CONFIRMATORY VERSUS COMPARATIVE APPROACHES TO JUDGING THEORY TESTS
errJOURNAL OF CONSUMER RESEARCH
IF6.4
err1987-06-01
err63
PREAI
errSTERNTHAL, B; TYBOUT, AM; CALDER, BJ
err分享
err收藏
WHAT CONSUMER RESEARCH IS . . .
errJOURNAL OF CONSUMER RESEARCH
IF6.4
err1987-06-01
err75
PREAI
errCALDER, BJ; TYBOUT, AM
err分享
err收藏

研究方向

暂无研究方向
合作学者
合作期刊
王静 封面图
王静 (Jing Wang)
H 指数: 90 · 论文数: 1.2K
D
Donald R. Lehmann
H 指数: 80 · 论文数: 396
M
Mo Wang
H 指数: 76 · 论文数: 661
C
Constantine S. Katsikeas
H 指数: 57 · 论文数: 187
E
Edward C. Malthouse
H 指数: 50 · 论文数: 224
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