Service conversation: advisory, relational and transformative approachesJOURNAL OF SERVICES MARKETINGIF4.52021-01-274PRE
Customer Experience Journeys: Loyalty Loops Versus Involvement SpiralsJOURNAL OF MARKETINGIF10.42020-05-13120OAAI
Creating firm, customer, and societal value: Toward a theory of positive marketingJOURNAL OF BUSINESS RESEARCHIF9.82015-12-0141PREAI
未登录.png){kind=icon}
未登录
