Paralanguage and the charismatic spokesperson: The impact of vocal amplitude on charisma, auditory looming, and customer engagement副语言与魅力型发言人:声音响度对魅力、听觉迫近效应和客户参与度的影响JOURNAL OF BUSINESS RESEARCHIF9.82025-04-010PRE
Does your demonstration tell the whole story? How a process mindset and social presence impact the effectiveness of product demonstrationsJOURNAL OF THE ACADEMY OF MARKETING SCIENCEIF10.12023-04-114PRE
The Ostrich effect: Feeling hidden amidst the ambient sound of human voicesJOURNAL OF RETAILINGIF10.22022-12-015PRE
Truth and lies: The impact of modality on customer feedbackJOURNAL OF BUSINESS RESEARCHIF9.82021-09-013PREAI
Look but Don't Touch! The Impact of Active Interpersonal Haptic Blocking on Compensatory Touch and Purchase BehaviorJOURNAL OF RETAILINGIF10.22019-12-0125OAAI
The Abercrombie & Fitch Effect: The Impact of Physical Dominance on Male Customers' Status-Signaling ConsumptionJOURNAL OF MARKETING RESEARCHIF52018-02-01101OAAI
R-E-S-P-E-C-T Find out what my name means to me: The effects of marketplace misidentification on consumptionJOURNAL OF CONSUMER PSYCHOLOGYIF6.12017-01-0714PREAI