Nancy J. Sirianni

Texas State University

H指数:16

被引数:2,565

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Neuroconvergence: An Untapped Strategy for Reducing Communication Mismatches and Enhancing Creativity in Frontline Encounters

神经汇聚：减少一线互动中沟通错配并提升创造力的未开发策略

JOURNAL OF PUBLIC POLICY & MARKETING

IF4.7

2026-06-100

PRE

Empathic concern in network sentinels and their impact on peer sales performance: a study of salespeople higher in psychopathy

网络哨兵中的共情关怀及其对同辈销售绩效的影响：一项针对精神病态水平较高的销售人员的实证研究

Journal of Business Research

IF9.8

2025-10-010

PRE

Paralanguage and the charismatic spokesperson: The impact of vocal amplitude on charisma, auditory looming, and customer engagement

副语言与魅力型发言人：声音响度对魅力、听觉迫近效应和客户参与度的影响

JOURNAL OF BUSINESS RESEARCH

IF9.8

2025-04-010

PRE

Speaking fast and slow: How speech rate of digital assistants affects likelihood to use*

JOURNAL OF BUSINESS RESEARCH

IF9.8

2023-08-016

PRE

Does your demonstration tell the whole story? How a process mindset and social presence impact the effectiveness of product demonstrations

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE

IF10.1

2023-04-114

PRE

The Power of Consequential Product Sounds

JOURNAL OF RETAILING

IF10.2

2021-06-0112

PREAI

Look but Don't Touch! The Impact of Active Interpersonal Haptic Blocking on Compensatory Touch and Purchase Behavior

JOURNAL OF RETAILING

IF10.2

2019-12-0125

OAAI

Beyond country image favorability: How brand positioning via country personality stereotypes enhances brand evaluations

JOURNAL OF INTERNATIONAL BUSINESS STUDIES

IF9

2018-09-1277

PREAI

The Abercrombie & Fitch Effect: The Impact of Physical Dominance on Male Customers' Status-Signaling Consumption

JOURNAL OF MARKETING RESEARCH

IF5

2018-02-01101

OAAI

Service Encounter 2.0: An investigation into the roles of technology, employees and customers

服务遭遇2.0: 对技术、员工和客户角色的调查

JOURNAL OF BUSINESS RESEARCH

IF9.8

2017-10-01450

OAAI

Emotional Convergence in Service Relationships: The Shared Frontline Experience of Customers and Employees

JOURNAL OF SERVICE RESEARCH

IF8.6

2016-11-2942

PREAI

Shopping under the influence of curiosity: How retailers use mystery to drive purchase motivation

好奇心影响下的购物: 零售商如何利用神秘感推动购买动机

JOURNAL OF BUSINESS RESEARCH

IF9.8

2016-03-01103

PRE

Conducting service research that matters

JOURNAL OF SERVICES MARKETING

IF4.5

2015-09-1432

Let them all eat cake: Providing VIP services without the cost of exclusion for non-VIP customers

JOURNAL OF BUSINESS RESEARCH

IF9.8

2015-09-0113

PREAI

Touch Versus Tech: When Technology Functions as a Barrier or a Benefit to Service Encounters

JOURNAL OF MARKETING

IF10.4

2014-07-01213

OAAI

Small details that make big differences A radical approach to consumption experience as a firm's differentiating strategy

JOURNAL OF SERVICE MANAGEMENT

IF7.9

2014-04-14229

OAAI

Branded Service Encounters: Strategically Aligning Employee Behavior with the Brand Positioning

品牌服务遭遇: 从战略上使员工行为与品牌定位保持一致

JOURNAL OF MARKETING

IF10.4

2013-11-01229

PREAI

The secret to true service innovation

BUSINESS HORIZONS

IF7

2013-01-0156

PREAI

Truly, Madly, Deeply: Consumers in the Throes of Material Possession Love

JOURNAL OF CONSUMER RESEARCH

IF6.4

2011-08-01142

PREAI

Building the bottom line by developing the frontline: Career development for service employees

BUSINESS HORIZONS

IF7

2009-05-0123

PREAI

Nancy J. Sirianni

个人简介

教育背景

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