Rod B. McNaughton - Publications, H-index & Citations

Rod B. McNaughton

university of auckland

31H指数

144论文数

5.2K被引数

收录论文 14

发表时间

Using Generative AI to Enhance Psychometric Scale Development in Market Research 利用生成式AI增强市场研究中的心理测量量表开发

INTERNATIONAL JOURNAL OF MARKET RESEARCH

IF1.4

2025-11-01

PREAI

Keane, Darsel; McNaughton, Rod B.

Intuition or Analysis? How Entrepreneurial Motivations Shape Decision-Making Under Uncertainty 直觉还是分析？创业动机如何塑造不确定性下的决策制定

Strategic Change

IF0

2025-09-11

OAAI

Antoine Gilbert-Saad; Frank Siedlok; Rod B. McNaughton

Entrepreneurial heuristics: Making strategic decisions in highly uncertain environments

TECHNOLOGICAL FORECASTING AND SOCIAL CHANGE

IF13.3

2023-04-01

PREAI

Gilbert-Saad, Antoine; Siedlok, Frank; McNaughton, Rod B.

The Multiple Dimensions of Embeddedness of Small Multinational Enterprises 小型跨国企业嵌入性的多个维度

MANAGEMENT INTERNATIONAL REVIEW

IF4.1

2022-10-13

OAAI

Vanninen, Heini; McNaughton, Rod B.; Kuivalainen, Olli

COVID-19 and the global venture capital landscape 新型冠状病毒肺炎与全球风险投资格局

SMALL BUSINESS ECONOMICS

IF4.8

2021-09-04

OAAI

Bellavitis, Cristiano; Fisch, Christian; McNaughton, Rod B.

Inexperienced decision-makers' use of positive heuristics for marketing decisions

MANAGEMENT DECISION

IF5.1

2021-05-11

OAAI

Gilbert-Saad, Antoine; McNaughton, Rod B.; Siedlok, Frank

The Co-evolution of Learning and Internationalization Strategy in International New Ventures 国际新创企业学习与国际化战略的协同演化

MANAGEMENT INTERNATIONAL REVIEW

IF4.1

2015-04-14

PREAI

Pellegrino, Juan M.; McNaughton, Rod B.

The influence of product features on brand switching: the case of magnetic resonance imaging equipment

JOURNAL OF BUSINESS & INDUSTRIAL MARKETING

IF4.3

2013-06-07

PREAI

Al-Kwifi, Sam O.; McNaughton, Rod B.

ENTRE-U: An entrepreneurial orientation scale for universities

TECHNOVATION

IF10.9

2011-02-01

133

PREAI

Todorovic, Zelimir William; McNaughton, Rod B.; Guild, Paul

Using the I-MARKOR scale to identify market-oriented individuals in the financial services sector

JOURNAL OF SERVICES MARKETING

IF4.5

2009-07-03

PREAI

Schlosser, Francine K.; McNaughton, Rod B.

A cross-national study on the impact of management teams on the rapid internationalization of small firms 关于管理团队对小企业快速国际化影响的跨国研究

JOURNAL OF WORLD BUSINESS

IF8.8

2007-12-01

110

PREAI

Loane, S.; Bell, J. D.; McNaughton, R.

Disk by mail for industrial survey research - A review and example

INDUSTRIAL MARKETING MANAGEMENT

IF7.5

1999-05-01

PREAI

McNaughton, RB

Chinese foreign direct investment: A subnational perspective on location

JOURNAL OF INTERNATIONAL BUSINESS STUDIES

IF9

1998-09-01

PREAI

McNaughton, RB

INTERURBAN VARIATION IN VENTURE CAPITAL-INVESTMENT CHARACTERISTICS

URBAN STUDIES

IF4.1

1989-04-01

PREAI

GREEN, MB; MCNAUGHTON, RB

研究方向