Understanding and Mitigating the Robot Disadvantage in Luxury Services: The Role of Desire for Superiority理解并缓解奢侈品服务中机器人的劣势:追求卓越的欲望的作用INFORMATION SYSTEMS RESEARCHIF5.12025-04-030PRE
Final Price Neglect in Multi-Product Promotions: How Non-Integrated Price Reductions Promote Higher-Priced ProductsJOURNAL OF CONSUMER RESEARCHIF6.42023-07-060OA
Stars versus Bars: How the Aesthetics of Product Ratings Shape Product PreferenceJOURNAL OF CONSUMER RESEARCHIF6.42022-09-2610OA
Speed Up, Size Down: How Animated Movement Speed in Product Videos Influences Size Assessment and Product EvaluationJOURNAL OF MARKETINGIF10.42020-05-2218PREAI
Do Consumers Always Spend More When Coupon Face Value is Larger? The Inverted U-Shaped Effect of Coupon Face Value on Consumer Spending LevelJOURNAL OF MARKETINGIF10.42018-07-0128PREAI
Why recommend a brand face-to-face but not on Facebook? How word-of-mouth on online social sites differs from traditional word-of-mouthJOURNAL OF CONSUMER PSYCHOLOGYIF6.12014-05-29217OAAI
Tailoring customization services Effects of customization mode and consumer regulatory focus量身定制服务定制模式的影响及消费者监管重点JOURNAL OF SERVICE MANAGEMENTIF7.92013-03-0824PREAI