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J

Joe Cobbs

Western Carolina University

16H指数
71论文数
876被引数
收录论文 13
发表时间
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The sponsorship performance cycle: longitudinal evidence of sponsors' contribution to Formula One team achievement
errJOURNAL OF BUSINESS & INDUSTRIAL MARKETING
IF4.3
err2021-03-22
err3
PREAI
errCobbs, Joe B.; Jensen, Jonathan A.; Tyler, B. David
err分享
err收藏
Legal battles for sponsorship exclusivity: The cases of the World Cup and NASCAR
errSPORT MANAGEMENT REVIEW
IF3.8
err2021-02-03
err9
PREAI
errCobbs, Joe
err分享
err收藏
Schadenfreude, rivalry antecedents, and the role of perceived sincerity in sponsorship of sport rivalries
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2021-01-01
err24
PREAI
errTyler, B. David; Cobbs, Joe; Nichols, Bridget Satinover; Dalakas, Vassilis
err分享
err收藏
Construal level effects in sponsorship-linked marketing: informativeness and timing of announcements
errJOURNAL OF MARKETING THEORY AND PRACTICE
IF5.3
err2020-06-16
err9
PREAI
errCobbs, Joe; Schaefers, Tobias; Groza, Mark D.
err分享
err收藏
Rival team effects in cause-related sports marketing
errINTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP
IF2.7
err2019-09-02
err9
PREAI
errNichols, Bridget Satinover; Cobbs, Joe; Tyler, B. David
err分享
err收藏
The moderating effect of identification on return on investment from sponsor brand integration
errINTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP
IF2.7
err2018-02-05
err17
PREAI
errJensen, Jonathan A.; Walsh, Patrick; Cobbs, Joe
err分享
err收藏
Prioritizing Sponsorship Resources in Formula One Racing: A Longitudinal Analysis
errsport management review
IF3.5
err2017-01-01
err32
PREAI
errCobbs, Joe; Tyler, B. David; Jensen, Jonathan A.; Chan, Kwong
err分享
err收藏
All Rivals Are Not Equal: Clarifying Misrepresentations and Discerning Three Core Properties of Rivalry
errsport management review
IF3.5
err2017-01-01
err39
PREAI
errTyler, B. David; Cobbs, Joe
err分享
err收藏
Forecasting sponsorship costs: marketing intelligence in the athletic apparel industry
errMARKETING INTELLIGENCE & PLANNING
IF5.4
err2016-04-04
err24
PREAI
errJensen, Jonathan A.; Wakefield, Lane; Cobbs, Joe B.; Turner, Brian A.
err分享
err收藏
Evaluating sponsorship through the lens of the resource-based view: The potential for sustained competitive advantage
errBUSINESS HORIZONS
IF7
err2016-03-01
err67
PREAI
errJensen, Jonathan A.; Cobbs, Joe B.; Turner, Brian A.
err分享
err收藏
Rival conceptions of rivalry: why some competitions mean more than others
errEUROPEAN SPORT MANAGEMENT QUARTERLY
IF3.7
err2015-02-23
err70
PREAI
errTyler, B. David; Cobbs, Joe B.
err分享
err收藏
Managing a sponsored brand The importance of sponsorship portfolio congruence
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2015-01-07
err60
PREAI
errGroza, Mark D.; Cobbs, Joe; Schaefers, Tobias
err分享
err收藏
The dynamics of relationship marketing in international sponsorship networks
errJOURNAL OF BUSINESS & INDUSTRIAL MARKETING
IF4.3
err2011-10-11
err35
PREAI
errCobbs, Joe B.
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
P
Patrick Walsh
H 指数: 43 · 论文数: 175
V
Vassilis Dalakas
H 指数: 18 · 论文数: 65
T
Tobias Schaefers
H 指数: 17 · 论文数: 69
B
Brian A. Turner
H 指数: 17 · 论文数: 88
J
Jonathan A. Jensen
H 指数: 15 · 论文数: 85
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