Mariana Bassi Suter - Publications, H-index & Citations

Mariana Bassi Suter

Leeds Beckett University

7H指数

19论文数

177被引数

收录论文 6

发表时间

Antecedents, decisions, and outcomes of Corporate Social Irresponsibility in sports mega-events: a systematic literature review and avenues for future research 体育盛事中企业社会责任缺失的前因、决策与后果：系统文献综述及未来研究方向

Leisure Studies

IF2.4

2026-05-01

PREAI

Brion, Reynald; Petersen-Wagner, Renan; Bassi-Suter, Mariana

Country-of-origin image (COI) as a form of cultural arbitrage: a marketing strategy for emerging country entrepreneurs 原产地形象（COI）作为一种文化套利的形式：新兴国家创业者的市场营销策略

CROSS CULTURAL & STRATEGIC MANAGEMENT

IF3

2025-11-01

PREAI

Bassi-Suter, Mariana; Aagerup, Ulf; Floriani, Dinora Eliete; Roux, Melanie; Waltrick, Davi Rogerio

The impacts of Brand Activism on firm value: an emerging market perspective 品牌行动主义对企业价值的影响：新兴市场视角

Journal of Business Research

IF9.8

2025-09-18

PREAI

Pedro Chapaval Pimentel; Simone Regina Didonet; Amir Rezaee; Mariana Bassi-Suter

Brand activism as a marketing strategy: an integrative framework and research agenda

JOURNAL OF BRAND MANAGEMENT

IF4.1

2023-07-27

PREAI

Pimentel, Pedro Chapaval; Bassi-Suter, Mariana; Didonet, Simone Regina

The Emergence of a New Business Approach in the Fashion and Apparel Industry: The Ethical Retailer

JOURNAL OF MACROMARKETING

IF2.3

2023-06-04

PREAI

Rudolph, Livia Tiemi Bastos; Suter, Mariana Bassi; Barakat, Simone Ruchdi

In search of tools for the use of country image (CI) in the brand 寻找在品牌中使用国家形象 (CI) 的工具

JOURNAL OF BRAND MANAGEMENT

IF4.1

2017-08-03

PREAI

Suter, Mariana Bassi; Engracia Giraldi, Janaina de Moura; Borini, Felipe Mendes; Ferranty MacLennan, Maria Laura; Crescitelli, Edson; Polo, Edison Fernandes