Janaína de Moura Engracia Giraldi

university of são paulo

22H指数

224论文数

1.8K被引数

收录论文 19

发表时间

How and Under What Conditions Self-Conscious Emotions Influence Word of Mouth and Decisions to Buy 自我意识情绪如何以及在何种条件下影响口碑和购买决策

PSYCHOLOGY & MARKETING

IF9.1

2026-07-28

OAAI

Mateus Manfrin Artêncio; Alvaro Luis Lamas Cassago; Janaina de Moura Engracia Giraldi; Richard P. Bagozzi

The Role of Intrinsic Quality in Reducing Consumer Xenocentrism: Evidence From a New World Wine Market 内在质量在减少消费者异域中心主义中的作用：来自新世界葡萄酒市场的证据

PSYCHOLOGY & MARKETING

IF9.1

2026-05-28

OAAI

Alvaro Luis Lamas Cassago; Mateus Manfrin Artêncio; Richard Paul Bagozzi; Janaina de Moura Engracia de Giraldi; Fernando Batista Da Costa

The influence of national origin cues in HPV vaccination advertising: An eye-tracking study of visual attention and vaccine perception using quantitative and qualitative analysis 国家来源线索对HPV疫苗接种广告的影响：一项关于视觉注意力和疫苗感知的眼动追踪研究，采用定量和定性分析。

HUMAN VACCINES & IMMUNOTHERAPEUTICS

IF3.5

2025-05-21

OAAI

João Lucas Hana Frade; Janaina de Moura Engracia Giraldi; Talya Porat

Integrated marketing communication as a strategic tool for geographical indication

BRITISH FOOD JOURNAL

IF4.2

2024-12-31

PREAI

da Silva, Renata Kelly; de Moura Engracia Giraldi, Janaina

Innovation in Geographical Indications: An Integrative Literature Review and Research Agenda

JOURNAL OF FOOD PRODUCTS MARKETING

IF2.4

2024-10-16

PREAI

da Silva, Lais Marques; Dias, Alexandre; Giraldi, Janaina de Moura Engracia

Neuroimaging in neuromarketing: research traditions and concerns on methodology, ethics, and consciousness 神经营销中的神经影像学: 研究传统和对方法论，伦理学和意识的关注

JOURNAL OF MARKETING THEORY AND PRACTICE

IF5.3

2024-08-14

PREAI

Pereira, Rita de Cassia de Faria; Paro, Carlos Eduardo; Porto-Bellini, Carlo G.; Boeing, Ricardo; Giraldi, Janaina de Moura Engracia; de Oliveira, Jorge Henrique Caldeira

Sectoral brand management: a social constructionist approach in the business-to-business market

JOURNAL OF BUSINESS & INDUSTRIAL MARKETING

IF4.3

2023-07-31

PREAI

Lourencao, Marina; Giraldi, Janaina de Moura Engracia; Dinnie, Keith

Generation Z response toward sponsorship disclosure on Instagram: Where do they look? What do they perceive? How do they act?

YOUNG CONSUMERS

IF5

2023-04-28

PREAI

Rocha, Patricia Ianelli; Lourencao, Marina; Teixeira, Adriano Alves; Araujo, Elton Gean; Engracia Giraldi, Janaina de Moura; Caldeira de Oliveira, Jorge Henrique

Skippable or non-skippable? Pre-roll or mid-roll? Visual attention and effectiveness of in-stream ads

INTERNATIONAL JOURNAL OF ADVERTISING

IF5.9

2022-12-08

PREAI

Frade, Joao Lucas Hana; de Oliveira, Jorge Henrique Caldeira; Giraldi, Janaina de Moura Engracia

Effect of emotion induction on potential consumers' visual attention in beer advertisements: a neuroscience study

EUROPEAN JOURNAL OF MARKETING

IF5.1

2022-10-28

PREAI

Damiao de Paula, Andre Luiz; Lourencao, Marina; Engracia Giraldi, Janaina de Moura; Caldeira de Oliveira, Jorge Henrique

Advertising in streaming video: An integrative literature review and research agenda 流媒体视频中的广告: 综合文献综述和研究议程

TELECOMMUNICATIONS POLICY

IF6.4

2021-10-01

PREAI

Hana Frade, Joao Lucas; Caldeira de Oliveira, Jorge Henrique; Engracia Giraldi, Janaina de Moura

Metabolomics as a marketing tool for geographical indication products: a literature review

EUROPEAN FOOD RESEARCH AND TECHNOLOGY

IF3.2

2021-06-15

OAAI

Lamas Cassago, Alvaro Luis; Artencio, Mateus Manfrin; Engracia Giraldi, Janaina de Moura; Da Costa, Fernando Batista

Destination website management: A social constructionist approach

JOURNAL OF DESTINATION MARKETING & MANAGEMENT

IF7.4

2021-03-01

PREAI

Kanazawa, Flavio Notomi; Lourencao, Marina; Caldeira de Oliveira, Jorge Henrique; Engracia Giraldi, Janaina de Moura

Gender differences: visual attention and attitude toward advertisements

MARKETING INTELLIGENCE & PLANNING

IF5.4

2020-08-06

OAAI

Boscolo, Juliana Cristina; Oliveira, Jorge Henrique Caldeira; Maheshwari, Vishwas; Giraldi, Janaina de Moura Engracia

Rio de Janeiro's image as the 2016 Olympic Games host city: analysis of the main image formation factors

JOURNAL OF HOSPITALITY AND TOURISM INSIGHTS

IF4.8

2020-02-14

PREAI

Ferreira, Luciana Brandao; Engracia Giraldi, Janaina de Moura

In search of tools for the use of country image (CI) in the brand 寻找在品牌中使用国家形象 (CI) 的工具

JOURNAL OF BRAND MANAGEMENT

IF4.1

2017-08-03

PREAI

Suter, Mariana Bassi; Engracia Giraldi, Janaina de Moura; Borini, Felipe Mendes; Ferranty MacLennan, Maria Laura; Crescitelli, Edson; Polo, Edison Fernandes

Reciprocal effect of tourist destinations on the strength of national tourism brands

TOURISM MANAGEMENT

IF12.4

2017-08-01

PREAI

de Oliveira Santos, Glauber Eduardo; Engracia Giraldi, Janaina de Moura

Development of an identity model for sector brands

JOURNAL OF FASHION MARKETING AND MANAGEMENT

IF3.3

2017-07-10

PREAI

de Arruda Lourencao, Marina Toledo; Engracia Giraldi, Janaina de Moura