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Masakazu Ishihara

New York University

25H指数
78论文数
2.3K被引数
收录论文 8
发表时间
Predicting Advertising Success Beyond Traditional Measures: New Insights from Neurophysiological Methods and Market Response Modeling
err2015-08-01
err344
PREAI
errVenkatraman, Vinod; Dimoka, Angelika; Pavlou, Paul A.; Vo, Khoi; Hampton, William; Bollinger, Bryan; Hershfield, Hal E.; Ishihara, Masakazu; Winer, Russell S.
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Overcoming the Illegitimacy Discount: Cultural Entrepreneurship in the US Feature Film Industry
err2013-05-29
err94
PREAI
errZhao, Eric Yanfei; Ishihara, Masakazu; Lounsbury, Michael
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NEW PYRIDINE-DERIVATIVES AND BASIC COMPONENTS IN SPEARMINT OIL (MENTA-GENTILIS F CARDIACA) AND PEPPERMINT OIL (MENTHA-PIPERITA)
err2002-05-01
err26
PREAI
errISHIHARA, M; TSUNEYA, T; SHIGA, M; KAWASHIMA, S; YAMAGISHI, K; YOSHIDA, F; SATO, H; UNEYAMA, K
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