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M

Mitchell J. Lovett

University of Rochester

14H指数
42论文数
1.1K被引数
收录论文 11
发表时间
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Opposing Influences of YouTube Influencers: Purchase and Usage Effects in the Video Game Industry
errthe academy of marketing science
IF4.9
err2025-01-28
err1
PREAI
errLi, Nan; Haviv, Avery; Lovett, Mitchell J.
err分享
err收藏
The effect of second screening on repeat viewing: Insights from large-scale mobile diary data
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2024-09-30
err0
errOAAI
errGelper, Sarah; Lovett, Mitchell J.; Peres, Renana
err分享
err收藏
Learning to Set Prices
errJOURNAL OF MARKETING RESEARCH
IF5
err2022-02-23
err10
PREAI
errHuang, Yufeng; Ellickson, Paul B.; Lovett, Mitchell J.
err分享
err收藏
Product Launches with New Attributes: A Hybrid Conjoint-Consumer Panel Technique for Estimating Demand
errJOURNAL OF MARKETING RESEARCH
IF5
err2019-07-09
err7
PREAI
errEllickson, Paul B.; Lovett, Mitchell J.; Ranjan, Bhoomija
err分享
err收藏
Mobile diaries - Benchmark against metered measurements: An empirical investigation
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2018-06-01
err9
PREAI
errLovett, Mitchell J.; Peres, Renana
err分享
err收藏
The Role of Paid, Earned, and Owned Media in Building Entertainment Brands: Reminding, Informing, and Enhancing Enjoyment
errthe academy of marketing science
IF4.9
err2016-01-01
err105
PREAI
errLovett, Mitchell J.; Staelin, Richard
err分享
err收藏
A Data Set of Brands and Their Characteristics
errthe academy of marketing science
IF4.9
err2014-07-01
err52
PREAI
errLovett, Mitchell; Peres, Renana; Shachar, Ron
err分享
err收藏
On Brands and Word of Mouth
errJOURNAL OF MARKETING RESEARCH
IF5
err2013-08-01
err343
PREAI
errLovett, Mitchell J.; Peres, Renana; Shachar, Ron
err分享
err收藏
Optimal Admission and Scholarship Decisions: Choosing Customized Marketing Offers to Attract a Desirable Mix of Customers
errthe academy of marketing science
IF4.9
err2012-07-01
err8
errOAAI
errBelloni, Alexandre; Lovett, Mitchell J.; Boulding, William; Staelin, Richard
err分享
err收藏
The Seeds of Negativity: Knowledge and Money
errthe academy of marketing science
IF4.9
err2011-05-01
err19
PREAI
errLovett, Mitchell J.; Shachar, Ron
err分享
err收藏
How does financial performance affect marketing? Studying the marketing-finance relationship from a dynamic perspective
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2005-10-01
err36
PREAI
errLovett, MJ; MacDonald, JB
err分享
err收藏

研究方向

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合作学者
合作期刊
R
Richard Staelin
H 指数: 53 · 论文数: 158
A
Alexandre Belloni
H 指数: 37 · 论文数: 166
R
Ron Shachar
H 指数: 27 · 论文数: 79
W
William Boulding
H 指数: 27 · 论文数: 69
P
Paul B. Ellickson
H 指数: 23 · 论文数: 65
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