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Pratik Modi

Institute of Rural Management Anand

14H指数
49论文数
539被引数
收录论文 9
发表时间
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Reaching the price conscious consumer: The impact of personality, generational cohort and social media use
err2020-12-02
err27
errOAAI
errEastman, Jacqueline K.; Iyer, Rajesh; Eastman, Kevin L.; Gordon-Wilson, Sianne; Modi, Pratik
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Conceptualising and validating the social capital construct in consumer initiated online brand communities (COBCs)
err2019-02-01
err28
errOAAI
errLi, Stacey; Modi, Pratik; Wu, Meng-Shan (Sharon); Chen, Cheng-Hao (Steve); Bang Nguyen
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